Here’s a home loan ad with a unique focus – Aussie individualism. J. Walter Thompson Sydney is making HSBC the bank that understands everyone has their own ideal home and way of life. The bank that helps people realise the dream of owning a home that’s just right for them, that is the ultimate expression of their lifestyle, ideas, tastes and cultures.

The creative idea came from HSBC’s recognition that the most interesting thing about the bank’s customers were their differences – not only what they have in common.

 Simon Langley, executive creative director at J. Walter Thompson, commented “Aussies are passionate about real estate and proudly put their stamp on their home. Our new Home Loans campaign for HSBC taps into the new and wonderfully unique personalities of Australians and how HSBC’s great rate can help their vision become a reality.” 

“At HSBC, our focus is on offering our customers great products, great rates and fantastic service. Our customer base truly reflects the great diversity that exists in Australia, and we’re delighted to bring the brand to even more Aussies through this new integrated campaign,” noted Alice Del Vecchio, head of mortgages and third party distribution, HSBC Australia.

The TVC and OLV are part of a broader campaign that also goes live this week, including digital, OOH and in-branch executions.

https://youtu.be/ahm0SMqXyUw

Credits:

Agency: J. Walter Thompson Sydney

Executive Creative Director: Simon Langley

Creatives: Kat Thomas & Nick Doring

Senior Account Director: James Ansell

Strategist: Brona Kilkelly

Account Manager: Bronte Rohrig

Producer: Nicole Bentley

Production Company: Rapid Films

Director: Alex Feggans

Executive Producer: Susannah Phillips

Post Production: Heckler

Sound Studio: Rumble