Digitas Australia has appointed Jack Delmonte as executive creative director based in Sydney. The new position is a return to Publicis Groupe for Delmonte who began his career at Publicis Mojo but he joins from VML, where he has been group creative director for the last four years.

With Digitas focused on helping clients unlock commercial growth and cultural relevance through data-led creativity, Delmonte will bring together real intelligence and creativity to craft ideas that connect across the entire customer growth loop.

Davy Rennie, CEO at Digitas, commented, “We believe growth is driven through Connected Experiences, creativity always has and always will play a central role in creating ideas that connect with humans.

“Jack will work closely with our intelligence and technology teams to ensure ideas are intelligence-led, and culturally impactful. He has a resume of work that is both creatively ambitious and commercially effective. We have long admired his portfolio, and impact on the industry, and he will raise the bar internally and externally. His vision aligns strongly with our intent to create culture-leading work that drives tangible growth for our clients. We are stoked to welcome him to the Unicorn Stable.”

Delmonte added, “No one can predict exactly what the future of advertising will look like, but Digitas is exceptionally well positioned to help shape it.

“What impressed me most was the depth of intelligence they have around how Australians live, move and make decisions. Pair that with an incredibly talented group of creative people, and it becomes a hard proposition to beat. Digitas is building a spaceship, and I am humbled and grateful for a helmet.”