Social-first creative and production agency, Jack Nimble, has appointed Cleo Wyrill as strategy & creative director, a newly created role.

Wyrill will work across Jack Nimble’s client portfolio, bringing strategy, creative direction and production together from the outset of each brief. She will also help shape the agency’s creative product and support its continued growth across social, content, brand and integrated campaigns.

Wyrill has spent the past decade helping global brands turn complex products and business challenges into clear, culturally relevant creative work. Her experience includes leading strategy and creative direction for Google, H&M, Meta, Square, Jaguar Land Rover, Afterpay and Broadsheet Media.

Most recently, Wyrill led creative direction and strategy at creative production agency, Entropico, across Google’s global marketing initiatives. Her work spanned global product launches, integrated campaigns, AI initiatives and long-term brand platforms, across Australia, the US and EMEA, leading strategy and creative direction for Google Search, Google Ads, AI and YouTube. Her role covered Google Search, Google Ads, AI and YouTube.

Earlier in her career, Wyrill launched and led Broadsheet Media’s branded content division, building a commercial storytelling team that connected brands with Broadsheet’s audience through editorial-led creative work.

James McInnes, managing partner at Jack Nimble, stated, “Cleo understands how to find the clear, human idea inside a complicated business or product problem. Jack Nimble loves a hybrid thinker and we are so excited to have Cleo on board. She can move comfortably between brand strategy, creative direction and production, which is increasingly important as clients look for fewer gaps between the thinking and the making. Her experience across global brands, technology and culture will add real depth to both our clients and our team.”

Wyrill added, “I’ve always been drawn to teams where strategy, creativity and production work hand in hand. That’s what makes Jack Nimble exciting to me, the ability to take strong thinking all the way through to making the work, without losing momentum or intent. Jack Nimble has built a model where ideas can be developed, made and adapted with speed, without losing the quality or intention behind them. I’m looking forward to helping the team solve complex problems with work that feels clear, relevant and human.”