VCCP has appointed Jed Grossman as its first-ever chief creative officer in the US following the merger of VCCP NY and its San Francisco creative agency, Muhtayzik Hoffer (M/H) earlier this year. Grossman will report to VCCP global chief creative officer, Darren Bailes.

“VCCP US has seen solid momentum, bringing in clients including Mike’s Hard Lemonade, Nutribullet, and Native and welcoming a new CFO, Janisse Wong,” stated Brett Edgar, chief executive officer, VCCP US. “Amidst that, a high-level creative perspective to unite both offices has remained the missing piece of the puzzle. Now, with the merger of VCCP NY and M/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights. He has a challenger spirit that aligns with our values, and I look forward to seeing his impact on our business.”

“Jed’s a superstar. People can’t speak highly enough of him. That’s why we’re so pleased to have him join the team and push our creative output in North America as we continue strengthening the agency’s presence within and beyond that market,” added Darren Bailes.

Grossman most recently served as executive creative director at Arts & Letters, where he managed a cross-agency team and developed its overall creative vision. During his five-year tenure, the agency grew from 18 to 160+, solidifying itself as a global agency with clients like Google, ESPN, and Tito’s Vodka and being named in this year’s Ad Age A-List.

Prior to that, Grossman played an instrumental role in the transformation of B-Reel by leading its New York office toward operating at the intersection of culture, technology and storytelling. He spent the bulk of his career at Mother New York, where he began as art director in 2008 before being promoted to creative director over his eight-year tenure. His career began at Crispin Porter + Bogusky, contributing to the agency getting named Agency of the Year and Agency of the Decade by Ad Age.

Grossman’s work has received recognition at every major global advertising awards show, including Cannes Lions, The One Show, The Clio Awards, D&AD and Art Director Club.

“VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,” Grossman stated. “I look forward to partnering with leadership to inspire this team of dreamers toward developing work with our clients that transcends traditional advertising.”

Grossman begins in his role immediately.

Cover image l-r: Janisse Wong, Brett Edgar, Jed Grossman, Jonny Shaw (chief strategy officer)