Swedish creative agency maverick, Jerker Fagerström, will be joining Thinkerbell in January. Fagerström will be taking the reins of Thinkerbell North (Sydney) in the newly created role of managing partner.

Fagerström has done it all in his time in creative agencies, from building and selling his own agency, to working in group pan-European roles within Publicis. He’s also been managing director, head of strategy and executive creative director at various times in his career. 

Fagerström has also been influential in making some of the world’s best known work come to market including the VW Cannes Grand Prix winning, Fun Theory, while at DDB. He is returning with his family from the Nordics to Sydney, where he was based for  five years until to August 2019  – which he loved. 

Thinkerbell chief executive officer, Margie Reid, stated, “Jerker is a world class creative leader, is highly creatively driven, and he’ll help us to deliver even more measured magic and drive Thinkerbell Sydney to even greater heights.”

Fagerström commented, “Once we decided to move back to Sydney I sat down and wrote myself a wish list – an agency with big ambition, breadth and depth of talent, and a culture of having fun together. I knew Adam from way back to our Saatchi days but after having spent time with Margie, Jim, Cuz and team it was obvious that Thinkerbell ticked everything on that list.  I absolutely love their Thinker Tinker model and their incredibly broad range of what’s possible.”

Adam Ferrier, Thinkerbell chief thinker, stated, “ Jerker’s the best, a wonderful chap and bloody strong leader – he’ll be a brilliant managing partner for our North offering.

Jerker commences at Thinkerbell in January 2023.