There’s a new indie creative PR studio, one that is all about amplifying progressive ideas. It covers topics that range from inclusive design and human-centric innovation to gender parity, LGBTQI+ platforms and more. Aptly, it’s called For the Right Reasons and it is founded by awarded PR strategist, Jessica Hartley.
Hartley has been building the business over the past three years, drawing on experience from almost 25 years in the creative and advertising industries. She has chosen an auspicious day (her 50th birthday) to officially launch the brand and its website.
For the Right Reasons works across advertising, tech, fashion, design, music and sports. It is headquartered in Amsterdam, with a global vision and international client roster.
Hartley describes her approach as strategic storytelling, helping to shape the narrative, finding the most compelling pitching opportunities, then advising and leading on the hundreds of micro-decisions that drive successful strategy. This is “hype for a higher cause” – amplifying excitement around ideas that are put out into the world for the right reasons, and not just for superficial or self-serving goals.
“At the heart of For the Right Reasons is the question, ‘Is this the right thing to do?’ The right reasons are often altruistic, not only purpose-driven,” Hartley explained. “Sometimes the “right” reason to work on an idea is because it’s exceptionally crafted, innovative, or laugh-out-loud funny. Other times the right reasons are purely about expressing an exceptionally creative or technically brilliant idea, or having an original point of view which gets people talking. And that’s also “right”. Ultimately it’s about authenticity and purity of intent.”
For the Right Reasons’s approach is not to aim for quick clicks, but to build solid relationships, engaging and building audiences for the long term, finding the gardest-working creative insights but also being a discerning filter and trusted curator. Hartley has already worked with many courageous storytellers who have innovations or new narratives to bring to the fore.
For the past three years, before launching officially under the name, For the Right Reasons, Hartley’s PR studio has built up a substantial body of projects and clients, by working with pioneering global brands such as the world’s fastest growing sportswear brand, On; and Amsterdam denim giants, G-Star RAW; as well as collaborating with leading creative pioneers from the world of commercial creativity, such as Accenture Song Hamburg, Anomaly, DDB Berlin, HALAL Amsterdam, Heimat Berlin, Soursop, Sizzer, Studio Worrom, SuperHeroes and VML.
The studio is rooted in Amsterdam but has global impact through working with an international (and multigenerational) team and having worked on successful global campaigns across Europe, the UK, the USA and APAC.
