Most NGOs and climate activists talk about global warming in a global and often alarmist way. Rising waters, forest fires, unbearable temperatures.
There have been a lot of alarmist campaigns. A lot of campaigns about the grand disasters of climate change. So for media outlet, Climax, joga addresses the trivial consequences of global warming in people’s daily lives. Swamp ass being one of them. Warm beer is another. There is no melting ice nor tornadoes here, just people in flip-flops, drooling dogs and wet butts. They’re small consequences, but annoying. Very annoying if long-lasting. And there is humour in them. Humour is engaging.
“We launched the Climax fanzine to prove that you can talk about the climate crisis without screaming in horror or yawning in boredom. That spirit is perfectly reflected in this campaign,’ stated Lauren Boudard, Climax editorial director.
“When joga approached us with these visuals, we immediately felt they fit perfectly with Climax’s DNA and tone, while following in the footsteps of iconic 80s posters, rich in strong manifesto texts and striking visuals,” added Millie Servant, editor-in-chief, Climax.
The series of prints started running September 5 in France’s premiere football and cultural magazine, So Foot, and one of the country’s biggest lifestyle publications, Society, as well as online. It will also be exhibited at the end of the month at the Anticipation Festival, an annual event held in Paris, which merges art and ecology, featuring contemporary art exhibitions, performances, live shows, projections, and concerts to raise awareness about environmental issues.
Credits:
Client: Climax
Editorial Director: Lauren Boudard
Publishing Director: Dan Geiselhart
Editor-in-Chief: Millie Servant
Agency: joga
President & Co-Founder: Olivier Lopez
Strategy Director & Co-Founder: Clément Audard
Creative Director & Co-Founder: Antoine Defaye
Copywriter: Antoine Defaye
Art Directors: Mathis Vincent, Pauline Seilles
Post-production: JRM
Manager: Jérémy Estève
Producer: Pascal Hirsch
