Apple creative agency, TBWA\Media Arts Lab, has appointed Julie Matheny as group creative director for the Europe region including markets such as UK, France, and Germany. She will be based in London and report to Stephen Hancock, executive creative director, TBWA\Media Arts Lab London.

Matheny joins from Mother London, where she was creative director after moving from the US in 2022, leading work for Uber Eats and Jagermeister. She has worked at a range of US agencies, including Droga5 where she was associate creative director working on Mailchimp, The New York Times and Google; Venables Bell + Partners; Deutsch LA; and Johannes Leonardo. She has also worked client side at Away, helping to build its internal creative team.

Brent Anderson, chief creative officer, TBWA\Media Arts Lab, stated, “From my first interaction with Julie, I knew she was exactly what we were looking for at Media Arts Lab to vault the London office — as well as the global collective — forward. Smart, original, brave and a pure creative soul. I am eager to see where she will take the work for Apple in the coming years.”

Matheny commented, “Apple is one of those rare golden brands that keeps the industry on their toes by consistently managing to deliver the impossible: original, insightful work that resonates deeply with culture on a global scale. So, for me, the opportunity and challenge of continuing that tradition across a number of different markets was too great to pass up. There’s an enthusiasm and ambition that Stephen, Brent and the rest of the Media Arts Lab team have that’s just infectious — both for the London office, as well as for the wider brand globally. I’m very much looking forward to partnering with them to create more wonderful and brave work.”

“I’m excited for Julie to join us at Media Arts Lab London. As the agency and shape of the work evolves, Julie has the perfect profile to help define the creative direction and be an integral part of that change,” added Hancock. “Julie brings a great sense of conceptual thinking, craft and innovation – all aligned to our approach and ambition. We’re looking forward to working with her to continue making impactful work for Apple across Europe.”