Who knew a car commercial could be so moving? Jung von Matt Spree’s car commercial for BMW is a very human story about age and connection as well as the experiences, memories and moments that cars bring into people’s lives. It begins with moment a dad has to give up his licence.

Freude Forever is running on BMW’s social media channels, YouTube, LinkedIn and Instagram and was produced in collaboration with BMW Marketing. The message behind the film is that the joy of driving can unite generations.

Credits
Client: BMW Group

Creative Agency: Jung Von Matt Spree
Executive Creative Directors: Thim Wagner & David Leinweber
Creative Director: Bastian Tripp
Creatives: Anna- Lena Müller & Sarah Kondratowicz
Photographer: Leon Becker-Detert
Project Managers: Aileen Scharrenberg, Vinzent Groitl & Jan Anderssen
Agency Producers: Sophie Lotsch & Lina Ulm

Production Company: Iconoclast Germany
Director: Marcus Ibañez
Executive Producer: Nicolas Blankenhorn
Producer: Björn Krüger-Levy
Coordinator: Steffen Bach
Production Assistant: Noelle Goetz
Director of Photography: Arseni Khachaturan

Production Service: Magic
Executive Producer: Ramojus Petrauskas
Post Production & VFX: Slgh Berlin
Colourist: Romola Davies
Producer: Christian Wegehenkel

Editorial: Iconoclast Germany
Producer: Jens Maier-Rothe
Editor: Nik Kohler

Music: Iconoclast Publishing
Music Supervisor: Léo Copet
Composer: Sylvain Picart

Sound: String And Tins
Sound Designer: Adam Smyth
Producer: Olivia Endersby