The deadline for entries for the Communications Council’s 2018 Australian Effie Awards is April 19. If you really, really can’t make that deadline there will be an extended deadline, but it comes with a late fee.

The awards are about the effectiveness of creative communications, applauding campaigns that can demonstrate outstanding measurable results.

Two new categories will be introduced this year to award work in evolving areas:

• Positive Change: Environmental: This category celebrates efforts that have measurably shifted audience behaviour toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services. Entries should reflect the environmentally sustainable objectives and messaging in their entry. They may be for commercial enterprises, brands or not-for-profit organisations.

• Shopper Marketing: This category covers a variety of disciplines (retail comms, promotions, brand partnerships, activations and experiential, packaging, eCommerce and more) that focus on driving conversion at the point of sale. Great shopper marketing ideas are built from deep shopper insights, work from the store back and activate the path to purchase to build brands while driving sales in a growing number of transactional environments.

There are 26 categories to enter. Each entrant may only choose 1 category from List A, but there is no limit to how many categories are selected from List B.

For the fourth year running, agencies are also invited to nominate clients for the Effectiveness Advertiser Award, to celebrate those who champion effectiveness.

Enter here.

Date to remember:

• Round One judging will take place online from June 12 to 15. Finalists will be announced on June 27. Round Two Judging will take place on July 24.
• All Effie winners will be announced at an awards dinner and presentation in Sydney on Thursday August 30.

The Effie’s sponsors are: marquee sponsor, Think TV; Displayground, Facebook, Healthcare Committee, Shootsta, UnLtd and WPP AUNZ.