Damn, this is a powerful film. Sydney disability access specialists, Inclusive Places, and agency, Just Global, have created a riveting film that points out the parallels between the distress and isolation that Covid lockdowns caused (temporarily) and the unending isolation that disabled people experience when they don’t have access to public spaces.
There is no preaching voiceover. Instead, a crescendo of monochrome images, an insistent classical strings melody and a few sparse titles tell a story that demands not to be ignored. The film brings wider understanding of the disability issue and promotes the launch of the company’s new website.
Inclusive Places works with builders, architects and project managers to ensure both public and private spaces are fully accessible to those with living with challenges to their hearing, sight and mobility. Just Global’s Australia office has been working with Inclusive Places since 2019. After it changed its name from Cheung Access name change, the agency created the company’s D&AD Pencil awarded brandmark stationery and a video that used poetry to bring to light the issues surrounding accessibility.
“The film was inspired by one of the first conversations we had with Christine,” stated James O’Flaherty, Just Global managing director APAC. “She spoke about how the sheer difficulty of moving in, around and out spaces can eventually cause a number of disabled people to simply stay at home.”
Rob Omodiagbe, Just Global executive creative director APAC, added, “All of us have experienced the isolation from our community that lockdown results in. So, it felt pertinent to highlight the ‘lockdown’ many disabled people have suffered and will continue to suffer after lockdown comes to an end for the rest of the population.
“On a personal level, a member of my family is wheelchair bound and has been affected in the way the film describes.”
Agency: Just Global
Creative Director: Rob Omodiagbe
Art Directors: Nick Stone & Rob Omodiagbe
Writer: Rob Omodiagbe
Editor: Nick Stone
Managing Director: James O’Flaherty
Account Manager: Zoe Poxon