Kat Topp has joined Emotive as creative director and Amanda Alegre has been promoted to senior art director.

Topp was previously a creative director at One Green Bean and has also freelanced for some of the best agencies in the world.

She commented, “I particularly love looking at briefs through an earned and social lens. I love making advertising for people who hate it.”

That approach has enabled Topp to launch an award-winning fashion platform; create a life-saving eHealth initiative in East Africa; dabble in domestic erotic fiction; explore snow addiction with Olympic athletes; make toilet cleaner fancy as fuck; and form a choir with real garbos of Sydney. She also tutors AWARD School and has been a speaker at Free The Bid’s 2018 female director intensive course at the Academy of Film, Television and Theatre.

Topp stated, “As a highly emotive creature myself I’m overjoyed to be joining such a special agency. The abundance of incredible opportunities, brilliant brands and exceptionally clever and kind humans makes Emotive a dream creative home – especially since it’s based in a pimped-out beach HQ.”

Alegre has been responsible for some of Emotive’s most notable work across many clients, She has tutored AWARD School and was behind the Postpartum Embodied campaign for Modibodi, which was shortlisted at both D&AD and The One Show.

This follows the announcement of seven new hires across the agency in May.

Michael Hogg, managing partner, Emotive, stated, “Great creative work comes from working with great creative people, so we couldn’t be happier to welcome Kat and congratulate Amanda on her promotion. Anyone who’s worked with Kat previously knows she’s one of a kind and that we’re getting one of the best. With our Coogee office now open and more hires to come, I’m excited about the creative culture we’re building and the work that we’ll make over the next 12 months.”