Hard to beat the success of Ryan Reynolds, but Kendrick Lamar is giving it a go. He has teamed up with his creative and business partner, Dave Free, to launch global creative agency, Project 3 Agency.
The new company will sit under within agency, pgLang, that the pair formed in 2020, and is described as “a full-service agency providing creative direction, content creation, production services, and brand design and strategy”.
Integrated into the new agency is branding agency, Frosty, acquired by pgLang. The international creative and strategy studio was founded by former Burberry and Calvin Klein executives, Greg Stogdon and J.D. Ostrow, and has a global team of 30. The two companies had worked on numerous projects together over the past five years. Stogdon and Ostrow have both been given top creative and business development roles at Project 3.
