Kerfuffle’s first work for Bulla, takes ice cream advertising into new territory – the quirky human “traditions” that bond ice cream to real Aussie life.  

Life’s Fulla with Bulla is the heart ofa full reset for Bulla, spanning positioning, identity and communications across its entire portfolio. The masterbrand platform is designed to connect with Australians young and old, celebrating the everyday moments, traditions and simple pleasures that make life a little fuller.

Daria Kargopoltseva, head of marketing at Bulla, stated, “For many, Bulla has been part of Australian life for generations. This is about building on everything people already love about our brand, while giving it a fresh energy and relevance for the future.”

Josh Stephens, chief creative officer at Kerfuffle, added, “Bulla has always been an iconic Aussie brand, loved by generations. Our job was to remind people why they love it. We wanted to tap into a sense of Aussie childhood – where enjoying life was the number one priority. And there’s nothing more enjoyable than a cracking summer’s day in your local neighbourhood, getting up to a bit of mischief with a bulla ice-cream melting down your hand.”

The commercials were directed by Mark Albitson at The Sweetshop, with photography by Cory White at Hart & Co, and the campaign will roll out nationally across key channels from this week.

Credits
Client: Bulla Dairy Foods
Chief Commercial Officer: Chris Martin 
Head of Marketing: Daria Kargopoltseva 
Advertising Manager: Bec Albon 
Consumer Insights Manager: Fanny Shepherd 
Content Manager: Renee Masters 

Creative Agency: Kerfuffle
Media Agency: Havas Media 

Production Company: The Sweetshop
Director:  Mark Albiston
Producer: Melissa Weinman
Managing Directors: Edward Pontifex & Greg Fyson
Executive Producer: Kate Roydhouse
Director of Photography: Aaron McLiskey   

Edit & Post Production: ARC
Editor: Lucas Baynes
Colourist: Matic Prusnik
Executive Producers: Maya Kilic
Lead Flame Artist:s Jesse Meha & Chris Betteridge
Sound: Bang Bang Studios
Sound Engineer: Sam Hopgood

Brand Photography: Cory White
Seasonal Product Shoot Photography: Mark Roper
Production Company: Hart & Co
Producer: Monica Clapcott