Dopper’s groundbreaking innovation is a water bottle.

In the campaign, Dopper introduces the water bottle in an absurd, overly grand manner to show that the solution to one of the world’s most complex problems is actually quite simple.

Dopper presents the water bottle as a never-seen-before innovation with a grand announcement, professional renders and unique product features (it has a cap, you can drink out of it, you can use it multiple times).

Ever since its founding in 2009, Dopper has been fighting against plastic-packaged water because disposable bottles create unnecessary tons of plastic waste every day, CO2 emissions from production and transport and pollution of the oceans.1 For example, the environmental impact of packaged water is 1400 to 3500 times greater than that of tap water.2 

“Something small and obvious can sometimes have a big effect. A waterbottle is revolutionary, in case you use it. This campaign plays on that,” stated creative director Maartje Slijpen.

“Just refill your water bottle. That’s ultimately what we want to call people to in the first place. Ultimately, a water bottle is no solution if people don’t start refilling en masse/if people don’t change their behavior. Especially in a mature market like the Netherlands where the average household already has four Doppers in a cupboard and the tap water in Europe is mostly excellent. Just refill,” added Dopper global brand manager, Fiona Mermans.

Credits:
Client: Dopper
Creative Agency: KesselsKramer
Production Company: BOL
Executive Producer: Ibran Trassierra
Head of Production: Victoria Ventura
Producer: Tamara Sefcovicova
Director: Fede Kanno
Art Direction & Animation: Fede Kanno
Music & Sound Design: Facu Capece

1 The bottled water industry contributes significantly to the world’s plastic problem. That UN report from 2022 estimates plastic waste from this industry at 25 billion kg or 600 billion bottles per year.

years.A single-use plastic water bottle takes up to 450 years to break down into microplastics, which remain forever.Only 7% of all plastic bottles are recycled. Depending on the brand, it takes about 2 to 4 liters of water to produce 1 liter of bottled water. 

2 6 Bouhlel, Z., Köpke, J., Mina, M., and Smakhtin, V., 2023. Global Bottled Water Industry: A Review of Impacts and

Trends United Nations, University Institute for Water, Environment and Health, Hamilton, Canada