KFC equals love for many people. So KFC Thailand is turning up the heat this Valentine’s Day with its Fried Chicken Rings collection.

Valentine’s Day 2024 marks the 40th anniversary of KFC Thailand, where love stories, laughter, and shared moments have filled buckets of joy for dating and loving couples. So the famous fried chicken chain is offering the world’s first Fried Chicken Ring to 11 lucky couples worldwide, each lovingly crafted ring infused with the essence of KFC’s legendary fried chicken.

The heartfelt gem ring was created by blending real KFC fried chicken with a stylish design, and the sophisticated expertise of organic matter conversion specialist, GEMORIES Lab. This unique collaboration transforms KFC’s iconic crispy fried chicken into real gems through a virtual scientific process, simulating the natural gem formation process under extreme heat of 1,800 degrees and 11 hours of pressure.

Suhayl Limbada, chief marketing officer at KFC Thailand, stated,  “Valentine’s Day at KFC is one for the books this year – it’s not just about serving good meals; it’s about celebrating the love among us, and being a part of every Thai’s unique love story. This year, we’re taking it a step further by offering everlasting love through ‘The Fried Chicken Ring – another first for our KFC fans.”

To be chosen as a ring wearer, KFC invites all couples to share their KFC love stories on KFC Thailand’s Facebook. As a cherry on top, KFC will also treat the lucky couples with a set menu of delicious fried chicken meals at the KFC ATT U Ladprao branch, paired with the unique KFC Fried Chicken Ring.

Of course, unique ideas are few and far between. M&M’s Super Bowl campaign included a diamond ring made from peanut butter (America’s comfort food). The M&M ring of comfort was given to Super Bowl runners up “and in the process, we hope to provide comfort-infused inspiration to almost champions of all types as well,” the company stated.