KFC’s bucket of selfies

Sharing a KFC bucket with friends is such a memorable occasion.

Isn’t it?

Canadian creative agency, Grip Limited, thinks it’s worth keeping all the selfies KFC fans are sure to take. So, for KFC’s 60th anniversary, the agency created the Memories Bucket – a KFC bucket filled with chicken that doubles as a bluetooth printer. It pairs with smartphones and prints out photos.

It’s no surprise that the campaign is aimed at younger KFC enthusiasts who take photo ‘memories’ in abundance and store them in phones and online, but have no physical photographs to keep. “We started thinking of ways to offer them the same sort of physical memories their parents might have had, but in a way more relevant to them,” the idea’s creators – copywriter, Jeff Collins, and social content strategist, Matthew Stasoff, commented.

A number of prototypes were produced and tested before the agency developed the one used to shoot the campaign. The special buckets will be produced in very limited numbers and only go to very special KFC fans, the company has noted on its Facebook page – presumably because of the cost and production difficulties involved in making them?

“We’re currently looking to work with some franchise owners to facilitate surprise and delight deliveries of the Memories Buckets to some of our more passionate fans,” Collins and Stasoff, explained.

This is not KFC’s first exploration of tech-gadgets for promotions. KFC Japan raffled three sets of chicken-themed keyboard, mouse and USB stick, and 47 pairs of KFC 3D-printed earrings in a social media campaign in September last year.

In May this year, KFC Germany’s advertising agency, Serviceplan, turned the paper placemat on KFC trays into a thin, flexible, and rechargeable bluetooth keyboard that connects to smartphones so people can type while eating (without getting grease all over your phone?).