Yesterday came the news that Kirsty Muddle, Cummins&Partners chief executive officer and founding partner, had left the agency after eleven years. Today, dentsu ANZ has today announced that it has appointed her to run its creative businesses across Australia and New Zealand. Those businesses include agency brands, BWM Isobar, dentsuMB and dentsu’s PR agencies. Muddle lead the network’s creative across both markets.

“Kirsty brings an entrepreneurial spirit, leadership style and capability that aligns with dentsu’s focus on creating and delivering brave ideas and modern marketing solutions, with impact,” the network stated.

dentsu ANZ chief executive officer, Angela Tangas, commented, “Kirsty is elite industry talent and will be instrumental in driving our creative offering forward, harnessing the momentum of recent award-winning work and a year of exceptional growth. We are thrilled to have Kirsty join us to lead our high-performing team, whilst enhancing our creative culture across the dentsu ANZ Group.”

Muddle’s appointment is part of a program by dentsu to enhance its creative capability globally. This includes the recent hire of Fred Levron as global chief creative officer, who leads the network’s creative and its portfolio of creative agencies worldwide. Muddle will build on dentsu’s current capabilities and creative heritage in ANZ and continue the group’s transformation efforts already embedded across CXM, media and sport.

“I’m humbled to join a creative agency with twenty-five years of rich heritage and work with such an amazing group of people and portfolio of clients, creating a pathway together for the next phase of dentsu’s creative journey,” Muddle stated.

Muddle’s arrival also coincides with the conclusion of the BWM earn-out during which Rob Belgiovane stepped away from the business last year. Paul Williams will leave the chief executive officer role at the end of this year. Jamie Mackay will continue with the Group in a consulting capacity.

Muddle will join the dentsu ANZ business in 2022.