Kraft Singles the everyperson, everyday cheese product is staking a claim in pop culture, making a pop song with Kelis.
The song has a practical everyperson, everyday purpose though – explaining the different ways to use Kraft Singles…
…even with lyrics that are all pop song:
Grillin’, chillin’, spillin’, dillin’
BEC-ing, never brie-ing
Smokin’, yolkin’, flippin’, dippin’
If you’re not oozing, then you’re losing
Tater totting, cold or hotting
Mealin’, feelin’, pie-ing, trying
Color your spread, upgrade your bread
Pair it, share it
Square it
[Chorus]
Cold or hot
I’m feeling yellow, yellow
Tater tot
I’m feeling yellow, yellow
(Square)
Why Kelis? Perhaps because her greatest hit was Milkshake and she had an album in 2014 called Food. In fact, Kelis trained at Le Cordon Bleu, released a
The campaign is in advance of an 18-month program by Heinz to transform 80% of its portfolio to modernise its brands, backed by a US$100 increase in its marketing, featuring non-traditional campaigns.
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