Do you know what happens to the thousands of toys used by advertising agencies in the filming of big commercials?
Mexican ad agency, Kontrabando Creative Brand Powerhouse (KTBO), wanted to. The answer, it found, is nothing. Toys that have been used in ads tend to be packed away and stored in warehouses.
That didn’t seem right to KTBO. So it launched an initiative, #JuguetesFamosos (#FamousToys), in which toys that had starred in dozens of commercials for one of the agency’s largest clients were given a new lease on life. They were donated to children.
Now KTBO is putting out a global call to all agencies and production studios to do the same, so that next Christmas, all the toys, clothes, and other materials that the advertising industry uses in filming, will not be stored in a warehouse but in the hands of those who need them most.
