I know it’s not particularly next gen of me, but I love clever words that work with eye-catching images to make simple ads that stick in my mind. I loved kwp! Advertising’s Extra Hour of Dark campaign for Coopers Dark Ale, that launched at the end of daylight savings time in April.
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I loved its message, “While we all suffer the side effects of the daylight savings switch, there is one positive. Happy hour starts earlier.”
And how the dimensions of the print ad underline the proposition.
And I love the word plays in kwp!’s OOH campaign for Coopers Original Pale Ale.
Campaign credits:
Agency: kwp! Advertising
Creative director: James Rickard
Head of art: Fiona Beauchamp
Senior art director: Mark Atherton
Senior copywriter: Corey Swaffer
Senior art director: Michael Gagliardi
Account director: John Baker
Strategist: David O’loughlin
