Even warehouse robots can’t resist the pull of sport. When a ball drops out of a package it’s game on. Set in a retro futuristic world, the film follows a ball as it disrupts a perfectly programmed environment, drawing robots into an impromptu game – a visual metaphor for the contagious energy of sport pulling us out of our daily grind.

The fun campaign for Unibet celebrates the magnetic pull of sport, and its ability to take hold, often unexpectedly. It’s by new agency, La maison créative Justement , founded by Pascal Grégoire, who previously founded la chose. It’s the brand’s first international work and the agency’s first campaign for Unibet, following its recent repositioning as the sole online sports betting brand of the FDJ UNITED group.

Let sport win you over establishes Unibet’s new brand territory. It’s an invitation to dive into the heart of the game and the emotions it stirs in everyone, rallying players, bettors and the general public around the irresistible call of sport. The hero commercial was directed by Wanda productions duo, Dorian & Daniel.

Pascal Grégoire, president and chief creative officer at la maison créative Justement, stated, “It is a great source of pride to support FDJ UNITED for the second consecutive year in establishing a brand territory. We wanted to create a spectacular and memorable campaign that celebrates the emotion and universality of sport.”

The campaign is running across TV, print and digital.