There are international fans all over the US. That’s a boon for convenience stores across the country and one chain is making sure it grabs the advantage. QuikTrip is welcoming tourists with an activation by agency Laughlin Constable that offers the kind of hospitality that the chain is known for throughout the US, with its signature in-store greeting, Welcome In!

Welcome In, World takes the in-store greeting beyond the store experience to welcome visitors arriving in some of the tournament’s biggest US host markets

The OOH activation allows QuikTrip to warmly welcome and directly speak to international visitors who may be visiting a store location for the first time. On a more personal level, it solidifies the strong emotional feelings of hospitality that loyal customers of QuikTrip keep coming back for.

The activation consists of variations of digital OOH placements that will rotate in World Cup markets (Dallas, Houston, Kansas City, Atlanta, etc.). In Atlanta specifically, at Centennial Yards, each visual will display two or more of QuikTrip’s eye-catching Freezoni drinks, highlighting the flag colours of different countries competing in the World Cup.

Five of the creative animated OOH placements highlight the flags of countries that are playing matches against each other. For example, one OOH placement features the Uzbekistan vs Columbia match that took place on June 17, while another highlights the Spain vs Cape Verde match that took place on June 15. The remaining static and digital OOH placements feature a rotation of all the flags of countries playing matches in Dallas, Houston, and Kansas City.

The activation is live across World Cup markets, and will run until July 19, following the final match. The Atlanta market will have additional boards scattered around Mercedes-Benz Stadium and State Farm Stadium via Centennial Yards digital placements.

“The World Cup is one of the few events that brings the entire world together. Millions of fans travel to our host cities for the event, so we wanted to make sure that QuikTrip was there to welcome them in from the moment they arrive,” stated Dawn Deal, head of marketing at QuikTrip. “Welcome in, World celebrates the excitement, energy, and cultural connection that the tournament creates while reflecting the hospitality that keeps our customers coming back every day. Together with Laughlin Constable, we created a moment that extends that same welcome to fans around the globe.”

“We immediately knew that the World Cup was an event that QuikTrip needed to be a part of,” stated Jon Laughlin, chief creative officer of Laughlin Constable. “Working with Dawn and the team to create the OOH placements for Welcome in, World has been an incredibly rewarding endeavour. It captures the authentic hospitality that QuikTrip extends to its consumers, and this moment gave us a chance to extend that feeling from individual stores to entire cities.”

Credits:

Agency: Laughlin Constable
Chief Creative Officers: Jon Laughlin & Pat Laughlin
SVP, Executive Design Director: Shawn Holpfer
Group Creative Directors: Rob Anton & Megan DeMeyer
Copywriter: Elli Levi 
Associate Creative Director: Bryan Padovano 
Senior Production Designer: Damilare Tomori
EVP, Head of Production: Vincent Geraghty 
Senior Producer: Cheryl Magiera 
EVP, Media: Vanessa Watts
Media Director: Sarah Ray
Media Supervisor: Diana De La Cruz
Chief Strategy Officer: Katy Gajewicz
Strategy Director: Lee Sunga
SVP, Group Account Director: Marissa Schultz
Account Director: Martha McAuliffe
Account Executive: Molly Sawyer
Senior Project Manager: Julia Cwiklowski

Production Company: Midnight Snack
Creative Directors & Animators: Jason Noir & Scott North
Post Producer: Caitlin Cronin