There are so many ads featuring Lionel Messi, but what a point of difference snack food humour makes. This may well be the cheesiest Lionel Messi ad ever, but also the most memorable.
The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion gives the brand’s 2023 No Lay’s, No Game platform a burst of vigour. And it’s not just the script. There’s also a hilarious new version of the heart-tugging classic, All By Myself. No Lay’s, No Game ups the cheesy humour by more than a notch.
Watch what happens when Messi visits:
No Lay’s, No Game is arranged and performed by Butter Music and Sound owner and chief creative officer, Andrew Sherman.
Credits:
Client: Lay’s
Executive Producer: Renee Masse
Executive Creative Director: Dan Zank
Associate Producer: Alea Jimenez Gonzalez







