It’s not always easy for veterans to return to everyday life. The battle doesn’t always end once they return home. And often, their struggles are unseen. For the over 2 million Armed Forces veterans in the UK, when life unravels, the Royal British Legion helps them rebuild it.
Leagas Delaney is helping the Royal British Legion make that work visible. The hero commercial, On Your Street, features images of British Armed Forces veterans projected onto homes, showing that veterans are in every community – as neighbours, friends and family.
The campaign is running across the UK with Martin Freeman as the voiceover. It covers 60-second cinema, 60- and 20- TVCs on ITV, Channel 4 and catch-up services and multiple channels over the Remembrance period with an additional 40-second version appearing in digital channels, supported by digital and social content that encourages people to remember to wear a poppy to show their support.
Rebecca Warren, director: marketing and communications, the Royal British Legion, commented, “Many of those who serve in the British Armed Forces transition successfully to civilian life. But for others, their experiences during service can affect them in ways that lead to complex issues which, without help, can spiral out of control. The Royal British Legion exists to provide support for them and their families, whatever the need, whenever it’s needed. With Leagas Delaney’s creative and Bicycle’s media expertise, we hope this year’s campaign will shine a light on the UK’s 2 million veterans and remind the public that every poppy helps us continue our vital work.”
Tim Delaney, Creative Director, Leagas Delaney, added, “This year’s campaign is about making the invisible visible. Veterans live in every community throughout the nation, but too often their struggles remain unseen, behind closed doors. Our role was to bring that hidden reality into the open with impactful, thought-provoking work that respects the experience and sacrifice of those who serve their country.”
Credits:
Creative Agency: Leagas Delaney
Founder & Creative Director: Tim Delaney
Creative Partners: Neil Clarke & Jay Phillips
Managing Partners: Glenn Paton & Chris Boyton
Strategy Partner: Alice Schaffer
Account Manager: Annie Porter
Client: Royal British Legion
Director: Marketing and Communications: Rebecca Warren
Head of Brand: Claire Timlett
Brand Manager: Matt Olds
Brand Executive: Sophie Bluemel
Director: Zhang & Knight
Production Company: Academy Films
Line Producer: Nick Papworth
Executive Producer: Darapen Vongsa-Nga
Voiceover: Martin Freeman
Sound Studio: 750mph
Sound Engineer: Sam Ashwell
Offline: TenThree
Editor: Jack Williams
Post Production: 1920vfx
Media Agency: Bicycle
