Sometimes the product gives you the wow already. Your job is to knead adeptly into a story. Bombardier’s Global 8000 flies at close to the speed of sound. That means you can witness a dawn that never ends.
The hero commercial that launches this world’s fastest private jet, captures that exhilaration partly with live action and partly with CGI, building to a crescendo as the Bombardier Global 8000 reaches its top speed of Mach 0.95. It also captures, with appropriate subtlety, the prestige of flying in one. It’s the first work by Leagas Delaney for Bombardier, after winning the creative pitch to be global creative agency in January 2025.
Leagas Delany’s campaign, Chasing the Dawn, was developed with strategic media agency, Fifty, using its audience intelligence and AI-enabled platform to target ultra-high net worth individuals across channels including Amazon Prime, CNBC, Bloomberg and LinkedIn CTV. Fifty also won the Bombardier pitch to become global media agency in January 2025. The film was created with awarded creative studio and production company, Untold. The original soundtrack, created with the Montreal studio La Majeure (co-owned by acclaimed pianist and award-winning composer, Alexandra Stréliski) embodies its spirit of innovation and international vision.
The film is supported by a range of print executions that will run in various international titles including How To Spend It, Robb Report and The Financial Times. OOH will appear in a combination of conventional formats and take-overs in markets including Paris, Nice, Dubai and Abu Dhabi. These channels will be supported by an extensive digital rollout across YouTube, Instagram and LinkedIn.
Ève Laurier, vice president, communications, marketing and public affairs of Bombardier, stated, “Leagas Delaney demonstrated a deep understanding of luxury brands and of our global ambitions. They successfully translated our vision into a campaign that inspires our customers and invites them to dream. Their creative work captures the essence of our flagship aircraft – the unmatched speed and performance valued by our clients, the elegance and the innovation that makes the Global 8000 truly unique. Chasing the dawn that never ends embodies both something pragmatic and something inspiring, just like Bombardier.”
Tim Delaney, founder and creative director of Leagas Delaney, added, “The launch of the Bombardier Global 8000 is a really important project. Not only are we helping to launch an amazing slice of aviation history, we are also placing Bombardier on a pedestal above other aviation brands.”
Sometimes the product gives you the wow. You just have knead it a little into a story. Bombardier’s Global 8000 flies at close to the speed of sound. That means you can witness a dawn that never ends.
The hero commercial called Chasing the Dawn, that launches the world’s fastest private jet, captures that exhilaration with part live action and part CGI, that builds to a crescendo as the Bombardier Global 8000 reaches its top speed of Mach 0.95. It also captures, with appropriate subtlety, the prestige of flying in one.
The campaign was developed with strategic media agency, Fifty, using its audience intelligence and AI-enabled platform to target ultra-high net worth individuals across channels including Amazon Prime, CNBC, Bloomberg and LinkedIn CTV. The film was created with awarded creative studio and production company, Untold. The original soundtrack, created with the Montreal studio La Majeure (co-owned by acclaimed pianist and award-winning composer, Alexandra Stréliski) embodies its spirit of innovation and international vision.
The film is supported by a range of print executions that will run in various international titles including How To Spend It, Robb Report and The Financial Times. OOH will appear in a combination of conventional formats and take-overs in markets including Paris, Nice, Dubai and Abu Dhabi. These channels will be supported by an extensive digital rollout across YouTube, Instagram and LinkedIn.
Ève Laurier, vice president, communications, marketing and public affairs of Bombardier, stated, “Leagas Delaney demonstrated a deep understanding of luxury brands and of our global ambitions. They successfully translated our vision into a campaign that inspires our customers and invites them to dream. Their creative work captures the essence of our flagship aircraft – the unmatched speed and performance valued by our clients, the elegance and the innovation that makes the Global 8000 truly unique. Chasing the dawn that never ends embodies both something pragmatic and something inspiring, just like Bombardier.”
Tim Delaney, founder and creative director of Leagas Delaney, added, “The launch of the Bombardier Global 8000 is a really important project. Not only are we helping to launch an amazing slice of aviation history, we are also placing Bombardier on a pedestal above other aviation brands.”
The campaign is the first work for Bombardier by Leagas Delaney and media agency, Fifty, following a competitive pitch in January 2025 in which the pair were appointed as global creative and media agencies of record respectively.
Credits:
Client: Bombardier
Vice President, Communications, Marketing and Public Affairs: Ève Laurier
Marketing Director: Krystle Walden
Brand Lead: Aurore Batt
Brand Studio Manager: Donny Colantonio
Creative Agency: Leagas Delaney
Founder & Creative Director: Tim Delaney
Creative Partners: Neil Clarke & Jay Phillips
Design: Jmeel Allen
Editor: Al Sinclair
Producer: Glenn Paton
Business Directors: Benedict Hatvany & Harriet Goodchild
Media Agency: Fifty
Client Partner: Roy Brown
Client Director: Olivia Liman
Client Executive: Riddhima Singh
Artistic Guidance: Alexandra Stréliski
Sound Studio: 750mph
Sound Engineer: Sam Ashwell
Production Company: Untold Studios
Director: Andrew Proctor
Executive Producer: Mandy Harris
Producer: Melissa Trindade
Editorial: Untold Studios
Editor: Ryan Mckenna & James Humby
Edit Producer: Stephen Dierks
VFX Studio: Untold Studios
Producer: Melissa Trindade
VFX Leads: Adam Grint, Okke Voerman & Jack Fisher
VFX Artists: Gautama Murcho, Avinash Savant, Craig Healy, Matthew Crowe, Carlos de la Sotilla, Jasmine Sarais, Salman, Ed Arthur, Oli Clarke & Chuen Lee
Online: Dave Rose, Davide Pascolo, Pete Hughes & Andrew Curtis
Colour: Untold Studios
Colourist: Didrik Braathen
Colour Producer: Eli Sandal
