A little internet brand advertising madness has hit Australia. That witty and “of the internet” tone belongs to Superloop, and this time the campaign by Leo Australia heralds the brand’s superior high-speed internet*.
Superloop’s customers are famous for shouting out their speedy internet across social media and online forums. Leo and director, Jim Hosking, added a dash of fun-filled hyperbole, some eye-catching action and the lure of exuberance, to make its own version of shouting stand out. The film also brings back Sunny, Superloop’s earnest advocate from the 2024 brand campaign, proudly sharing his superfast internet with his whole neighbourhood, and celebrates Superloop recently being named Australia’s fastest fixed network*.
The work continues to position Superloop as the network purpose-built for the superfast future of the internet and is led by the connected agency platform at Publicis Groupe including Leo, Zenith Media Sydney and Digitas.
Tommy Cehak, ECD Leo Australia, stated, “As with anything in life, when you’re onto a good thing, you want to tell everyone. That’s what it’s like when you have internet at Superloop speeds – just don’t share your Wifi password.”
Ben Colman, chief marketing officer at Superloop, stated, “What we love about this campaign is that the idea really originated with Superloop customers. We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same.”
The campaign will run across video on demand, social, OOH and radio. Planned integrations with leading audio platforms and strategic social partnerships will amplify the message even further, turning influencers and creators into high-speed advocates and ensuring Superloop’s speed is shouted from every rooftop.
*As awarded by Ookla SpeedTest, July 2025.
Credits
Client: Superloop
Ben Colman: Chief Marketing Officer
Justin Payne: Head of Marketing Growth
Nick Hack: Group Creative Director
Kelly Martin: Head of Brand and Communications
Sarah Endres: Senior Marketing Manager
Creative Agency: Leo Australia
James Walker Smith: Chief Client Partner
Andy Fergusson: Chief Creative Officer
Tommy Cehak: Executive Creative Director
Rowan Foxcroft & James Beswick: Associate Creative Directors
Vince Usher: Group Strategy Director
Tom Smyth: Senior Business Director
Max Reiser: Business Manager
Michael Demosthenous: National Head of Production
Holly De Roy: Senior Integrated Producer
Media Agency: Zenith Media Sydney
Production Company: Hooves
John Pace: Executive Producer
Jim Hosking: Director
Belinda Dean: Producer
Natdanai Naksuwarn: DOP
Post Production & Sound
Mark Burnett: Offline Editor @ The Editors
AJ Scarcella & Soren Dyne: Online Editors @ Prodigious
Abby Hunt: Post Executive Producer @ Prodigious
Ben Greenfield and Jon Cucinotta: CG Artists @ Prodigious
Andrew Hung: Composer
Mike Thomas: Sound Design & Mix @ Mosaic Music & Sound
