The latest contributor to the United Nations Global Goal initiative is Leo Burnett Chicago and its campaign is a provocative call to people to do nothing.
The attention grab is delivered by comedians such as Bridget Everett, David Cross and Gilbert Gottfried, each of whom takes on one way in which everyday non-actions by ordinary people can help the planet’s survival – don’t use disposable plastic, don’t eat food out of season, don’t waste water, don’t waste power etc.
The campaign comes from the insight that people who care about being more eco-friendly can become overwhelmed by the concept of changing their lifestyles and just give up. This campaign gives those people the perfect response – do nothing. There’s nothing easier to do than that. Humour gets the message through their heads via their hearts.
Other UN global goal campaigns are: