Leo Burnett has been predicting Cannes Lions winners for 35 years with a high success rate – 90%. This is Leo Burnett global chief creative officer, Chaka Sobhani’s, third year to take on the task.

The Leo Burnett annual Cannes Predictions list is compiled from a year-long evaluation of work that reflects global industry trends.

Here is this year’s top 20:

1. Leo Burnett India, OREO Brings Back 2011:

• UK Mother London, Hey Duggee, The Welcome Badge, for BBC

• BETC Paris, CANAL+ The Secret of Wakany

• ANORAK/NOA CS Land of the Unfree for Amnesty International Norway

• Colenso BBDO New Zealand, Phone It In for Skinny

• Rethink Canada, Heinz Ketchup Fraud for Kraft Heinz

• Korea Cheil Worldwide, Knock Knock for Korean National Police Agency

• CHEP Australia Welcome to Flipvertising for Samsung Galaxy Z FLIP4

https://www.youtube.com/watch?v=RfEuBb8MFZg

• IMPACT, DDBO UAE, Newspapers Inside The Newspaper for Annahar Newspaper

1. The Monkeys Sydney, The First Digital Nation for The Government Of Tuvalu

11. TBWA\Chiat Day New York Are You Press Worthy? for Columbia Journalism Review

1. DDB Paris, Inside Jobs for Volkswagen Group France

1. Ogilvy Bangkok, The Innocent Eyes for Voiz Waffle Choco

14. Apple & EA Sports, FIFA 23 x Ted Lasso for AppleUSA & EA Sports

15. Apple In-house USA, The Greatest for Apple

16. adam&eveDDB London, The Last Photo for CALM

17. Wieden+Kennedy US, Nike FC Presents Footballverse for Nike

https://www.youtube.com/watch?v=6p4SeR3pliM

18. BBH New York Black-Owned Friday Every Day, for Google & U.S. Black Chambers Inc.

19. Ogilvy Canada, Cost of Beauty for Dove (Unilever)

20. UK Havas London, Me, My Autism and I, for Vanish (Reckitt)