Leo Burnett’s new Suncorp campaign encouraging Australians to “make their house more home” coincides with the 2020 edition Channel Nine’s The Block, and the third year in a row that the two have been partners. This year, the campaign also coincides with the aftermath of lockdown. It could not be more relatable. 2020 has put the importance of home at the forefront and accelerated the desire of many Aussies to improve their existing homes through renovating and redecorating.

The campaign’s hero commercial, with its story sibling rivalry and fighting for the top bunk, could not be more relatable either. That story is timeless. With this story, directed by Finch’s Paola Morabito, Suncorp aims to show that through refinancing or budgeting, Suncorp can help Australians get closer to their home goals.

https://youtu.be/9n5_X13SG78

This second piece of work to launch under the Suncorp Spirit platform, the campaign is also supported by a content series, From House to Home, featuring awarded interior designer and The Block judge, Shaynna Blaze.

Leo Burnett Sydney executive creative director, Andy Fergusson, commented, “I think we’ve all realised how important our houses have become in recent times. And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”

Suncorp head of group brands, Tammy Hall, added, “This marketing and brand campaign emphasises that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same.

“Whether it’s by budgeting like a boss with zero account keeping fees and sub-accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”

Credits:

Creative Agency: Leo Burnett 
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Senior Business Manager: Laura Egan
Business Manager: Claire Emery
Head of Strategy: Graham Alvarez
Senior Connections Strategist: Alexandra Roubine
Senior Integrated Producer: Justine Dooner
Integrated Producer: Lucy Appleyard
Multimedia Studio Manager: Dan Crozier
Designers & Finished Artists: Emily Boulton & Jason Cooper

Production Company: Finch
Director: Paola Morabito

Media Agency: OMD

Client: Suncorp 
Executive General Manager Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Suncorp Manager Marketing: Ben Ashtiani
Suncorp Brand & Channel Manager: Kirsten Wiskar
Suncorp Marketing Specialist: Michael Milne
Suncorp Content Leads: Claire Whish-Wilson & Lyndall Theodore
Sponsorship Lead: Jasmine Medved