This is Leo Burnett’s third (and best) #ReindeerReady Christmas commercial for McDonald’s.

The 2019 commercial’s star is Archie The Reindeer who, as we find out at the end of the spot, exists in a little girl’s imagination. Archie exists because young Ellie’s other family members are too busy to play. Eventually, he brings the whole family together, even the surly teen.

“This campaign celebrates the power of a child’s imagination which comes even more to life at Christmas time,” stated Chaka Sobhani, chief creative officer of Leo Burnett London. “Kids have that incredible ability to embrace the magical side of Christmas and see wonder where we struggle to, especially when teenagers.”

McDonald’s UK will be helping families get Reindeer Ready this Christmas by again giving out Reindeer Treats for free this Christmas Eve.

To celebrate the new advert, McDonald’s is giving away 500,00 free storybooks, available by applying. The physical storybooks will be delivered free. The eBook version is available free on Kindle and there is an audiobook version as well.

Credits:

Creative Agency: Leo Burnett

Chief Creative Officer: Chaka Sobhani

Creative Director: Pete Heyes

Creative: Gareth Butters

Account Management: Bethany Watts, Jessica Lyons, Robert Ellen, Laura Taylor, Gabriella Kaas & Sophie Hedgley

Planning: Max Keane, Adriana Ferran & Linnea Berglund

Project Director: Emily Green

Head of TV Production: Graeme Light

PR Agency: Red Consultancy

Social Media Editor in Chief: William Bonaddio

Social Media Manager: Ashleigh-Jayne O’connell

Media Agency: OMD

Production Company Animation: Passion Animation Studio

Director: Againstallodds

Executive Producer: Debbie Crosscup

Head of Production: Mike Turoff

Producer: Sibylle Preuss

Production Assistants: Paige Sullivan & Honor Martin

Production Company Live Action: Outsider

Director: James Rouse

Framestore Producer: Sian Jenkins

Producer: Benji Howell

Ebook Writer and Illustrator: Alex Latimer

Client: McDonald’s UK:

Marketing Director For Brand Experience And Media: Ben Fox

Marketing Manager: Hannah Pain

Campaign Assistants: John McClure & Joe Light

Head of Marketing, Food & Beverages: Michelle Graham-Clarke

Marketing Manager (McCafé): Tom O’neill

Senior Brand Manager (McCafé): Jodie White

Campaign Assistant (McCafé): Kamelya Ozten

McDonald’s Head Of Campaigns: Louise Page