PayPal+ has enlisted drawcard (and long-standing brand ambassador), Will Ferrell, his mini me and his OTT exuberance to turn a product features campaign into something people will actually watch. Inspired by the classic angel‑and‑devil dynamic, Ferrell takes on multiple humorous roles, dramatising the contrast between mindless payment decisions and the smarter choice of paying with PayPal.

The campaign, supporting the brand’s free rewards program, is by Leo Constellation, the creative network, part of Publicis Groupe, managed by Global CCO Marco Venturelli, and launched in the UK ahead of a broader global rollout. It was created by agency teams in London and the US and positions PayPal not only as a secure way to pay, but as a smart and rewarding payment choice.

The full campaign covers TV, digital films, out‑of‑home, social assets and targeted CRM.

Credits: 
Client: PayPal
Executive Vice President, GM: Diego Scotti 
SVP, Chief Marketing Officer: Geoff Seely 
VP, Global Brand and Creative Marketing: Mike Wente 
Senior Director, Brand and Creative: Liat Weingarten 
Director, Brand and Creative: Natalie Brewster 
Director, Global Brand: Aaron Poe
Senior Director, Consumer Marketing: Deborah Hayes 
Director, Consumer Marketing UK: Rosalind Young 

Agency: Leo Constellation
Co-President Leo Constellation/CCO Publicis Groupe France/CEO: Marco Venturelli 
Executive Creative Director Leo: Alexis Ben behe 
Executive Creative Director: Jane Cronk 
Executive Creative Director Digital/Social: Chris Polychronopoulos 
Senior Creative: Matt Newman 
Design Director: Rich Holt 
Co-President Leo Constellation, President Publicis Groupe France: Agathe Bousquet 
Global Client Lead: Josh Steinman 
Global Executive Director: Olga Papikian 
UK Business Director: Sam Hardy 
US Account Director Paul Vizzio 
Global Senior Project Manager: Elena Wallin 
UK Senior Account Managers: Sophia Levison & Katie Kerr 
UK Account Executive: Michelle Oyinlola 
Chief Strategy Officer Publicis Groupe, CEO Publicis New York: Carla Serano 
New Business Strategy Lead Leo Paris / Managing Director Leo Paris: Nicolas Levy 
US Chief Strategy officer, partner: Ramon Jimenez 
US Strategic Lead: Ben Bass 
UK Strategy partner: Nicola Willison
Executive Producer: Rachel Tierney 
TV Producer: Emilie Cointot 
Business Affairs Manager: Mikey Adaddy 

Production Company: Gifted Youth 
Director: Jake Syzmanski & Payman Benz 
Executive Producer: Josh Morse 
DOP: Carl Herse 
Production Designer: Craig Reynolds 
Line producer: Stephan Mohammed 
1st AD: Brady Sloane 
Editorial: The Den 
Editor & Founder: Christjan Jordan 
Editor & Partner: Ryan Spears 
Assistant Editors: Peter Deandrea & Thomas Brigden 
Executive Producer: Jennifer Mersis 
Senior Producer: Gemma Conway 
Post-Production: Harbor Picture Company & Prodigious France 
Audio: Prodigious France 
Sound Post-Production: Prodigious

Media Agency: Zenith UK