Why would Flipkart sponsor the Namibian cricket team for the ICC Men’s T20 World Cup 2026? The brand isn’t even available there. Leo India makes the internet (and the Namibian cricket team) wonder in a humorous self-aware campaign film. But it’s true – and the reason is clever.

At tournaments like the T20 World Cup, every team in a group plays the same number of matches and receives similar broadcast exposure. Namibia is in Group A, which means it will face heavyweights like India and Pakistan. These matches are guaranteed to draw huge audiences in India. Flipkart’s reasoning is astute – it doesn’t matter where the team is from, it matters who is watching.

The idea is intended to reach beyond the campaign film, its humour ticking the fancy of social media. The campaign is built on the belief that a creative idea truly works only when it becomes part of public discourse inviting curiosity, questions and participation rather than remaining confined to a single format or screen.

“Sponsoring Team Namibia felt like a great opportunity for Flipkart: an unconventional choice with the potential to create impact during one of the world’s biggest sporting moments,” stated Pratik Shetty, head – growth and marketing, Flipkart.

“In high decibel sporting events like the World Cup we are always looking for ideas and opportunities that help us stand out from the crowd. This unexpected partnership was a winner for us for its potential bizarreness to be a conversation starter on the internet and pairing it with Flipkart’s signature witty sense of humour; we knew we had an amazing deal,” added Sachin Kamble, chief creative officer, Leo South Asia.