McDonald’s emotive family stories steps outside the usual this Mother’s Day in the Philippines. Motherhood there has never belonged to just one person. It is often shared, shaped by circumstance, strengthened by community, and carried by those who step in when it matters most.
Publicis brings this truth to life for McDonald’s Philippines with My Many Mothers, a film that notes it takes a village to raise a child. The campaign reflects a reality many Filipinos quietly live every day – that care is rarely given by just one mother, but by many.
Ada Almendras-Lazaro, McDonald’s Philippines chief marketing officer, commented, “Motherhood today is shaped by real-life demands and realities. There are single parents, overseas workers, and blended families – but beyond that, there are also people who choose to take on the role of a mother in both big and small ways. At McDonald’s, we want to recognise and celebrate everyone who helps raise a child.”
Raoul Panes, chief creative officer at Publicis Groupe Philippines and Leo Manila added, “This film is a love letter to all mothers – and to everyone who steps into that role – showing up in ways big and small. We approached it with a lot of intention: curating each scene, each character, and the music to reflect the quiet, everyday acts of care we see all around us. Not grand or perfect – just present, consistent, and deeply human.”
Rather than grand gestures, the campaign film focuses on the consistency of care – the small, repeated acts that build a child’s sense of safety, belonging, and love. “The story is told through familiar, everyday scenes because that’s where real motherhood lives,” Almendras-Lazaro added. “It’s in the people who step in, who stay, and who continue to show up.”
A tribute that’s relatable and rewarding, the Mother’s Day commercial notes that we are shaped not only by the mothers who gave us life, but also by those who helped raise us along the way.
Credits
Client: McDonald’s Philippines
Margot Torres: Managing Director
Ada Lazaro: Chief Marketing Officer
Ashley Delgado: Marketing Director
Sophia Dellosa, Brand Manager
Agency: Leo Manila
Raoul Panes: Chief Creative Officer
Mela Advincula: Group Creative Director
Justine Basa & Kina Jauregui: Associate Creative Director
Chary Chu: Creative Team Head
Martha Teves: Senior Copywriter
Stephanie Tan: Senior Art Director
Dyan Sumande,:Junior Art Director
Judy Medina: General Manager
Florence Estor: Group Account Director
Farveh Arabpour: Senior Account Executive
Joy Santos: Chief Strategy Officer
Joses Sacilioc: Planning Director
Production House: Film Pabrika
Director: Joel Limchoc
Broadcast Producers: Steve Vesagas & Cat Sy
Media Agency: OMD Philippines
Public Relations: Eggshell
