Dreaming about home improvement is a UK pastime. Brits are great at saving or pinning ideas. But dreaming doesn’t always become doing. Leo UK and B&Q are encouraging Brits to turn daydreams into DIY with their new campaign, Today We Do!
Today We Do! reframes DIY from something that is daunting, a chore, or high stakes into something much more achievable, and possibly fun along the way. The campaign positions B&Q as the catalyst that turns intention into action.
The 40‑second hero, a rally parody infused with relatable humour, launched during the BRIT Awards with a 60-second commercial on YouTube on Saturday February 28. These will be supported by 20”, 15” and 6” cutdowns.
The rallying cry continues cross OOH and social with executions designed around prompting action.
The campaign positions B&Q as the multi-specialist retailer with the range, value and expertise to help anyone turn their home improvement ambitions into reality, whether they are renters or homeowners, first-timers or experienced DIYers.
The continues to evolve B&Q’s You Can Do It platform, with further chapters rolling out across multiple home improvement moments throughout the year, and a campaign focusing on Garden DIY in the works for spring.
Mark Elwood, chief creative officer, Leo UK, stated, “When home improvement inspiration is everywhere, what people really need is the confidence to get started. Today We Do delivers that in bucketloads, refreshing B&Q’s iconic platform into a rallying cry that inspires the nation to get stuck in.”
Credits
Client: B&Q
Creative Agency: Leo UK
CCO: Mark Elwood
Creative Director: Gareth Butters
Head 0f Design: Dave Allen
Mid-Weight Designer: Charlie Crosthwaite
CSO: Lilli English
Planning Partner: H Cameron
Senior Planner: Ali Arnold-Jones
Client Partner: Andrew Thistlethwaite
Senior Account Director: Daniella Ungemuth
Account Manager: Amber Walton
Account Executive: Adam Martin
Agency Producer: Anna Cartwright
Media Buying Agency: Dentsu X
Media Client Partner: Livvy Hogg
Media Planning Manager: Shirely Cheng
Production Company: Arts & Sciences
Director: Tim McNaughton
Executive Producer: James Bland
Producer: Lauren Highman
1st AD: Ben Glickman
DoP: Joost Van Gelder
Production Designer: Guy Thompson
UK Casting: Anna Kennedy
Costume: Lucy Hagan & Wande Franzen
Editor: Leo King @ Stitch
Service Company: Ground Glass
Post-Production Company: Black Kite Studios
Producer: Reece Whiteley
Colour: Richard Fearon
VFX Leads: James Marshall And Adam Fenwick
VFX Assistants: Doruk Saglam, Laurence Lavoie
DMP: Sith Khay
Audio Post-Production: String And Tins
Sound Design & Mix: Adam Smyth
Sound Producers: Claire Toms, Esi Jonuzi
Photographer: Victoria Ling
Social Director: Trevor Adeline
Social Producer: Sara Gill
Social Creative: Matt Newman
Social Editor: Harvey Eaton
