LePub has made four key appointments inn its Singapore headquarters, the most recent being Belynda Sim-Mak, who has joined as cultural strategist.

Mark Peeters and Robert Nelk have also joined as associate creative directors. The pair are known for being the team behind The Next Rembrandt while in Amsterdam. They relocated to Singapore in 2019 and joined LePub late last year. 

Sergey Mast has joined as creative director of art & technology. For over a decade, he has helped brands to find new ways to tell stories and connect advertising, technology and innovation. Today, he is ranked among the region’s top creatives.

Belynda Sim-Mak joins from her previous role as head of strategy, APAC at VCCP Singapore. She brings more than 20 years of experience in driving brand and communications strategy to LePub’s mission of using creativity to add value to people’s lives through brand experiences that resonate in culture. 

“Bel is a very strategic hire for LePub APAC. Going into year two of operation, we will have an even greater focus on our unique creative proposition of helping brands to find a seat at the table of culture. Bel will also build our Data & Culture Lab at our LePub APAC hub in Singapore, strengthening its proposition and our diverse offers for clients in the arena of cultural branding,” statedHanh Kanssen, managing director, LePub APAC. 

“When we opened our doors in late 2022, LePub APAC offered a new kind of agency that’s globally connected and locally relevant, helping brands to deliver experiences that matter enough to live in culture. Already, we’ve won eight Cannes Lions and grown our client portfolio to include some of the world’s most ambitious brands. Now our momentum continues with four outstanding creative thinkers joining the LePub APAC family,” added Cyril Louis, executive creative director at LePub APAC.

LePub was created by combining the renowned Publicis Italy with best-in-class data, media, and technology expertise from across Publicis Groupe. It opened its APAC headquarters in Singapore in late 2022, with Hanh Kanssen as managing director and Cyril Louis as executive creative director. 

Cover image l-r: (top) Belynda Sim-Mak, Mark Peeters. (bottom) Robert Nelk, Sergey Mast