It’s estimated that one million of the 8 million animal species on Earth are threatened, and 50% of species in Canada are thought to be in decline. In time for Earth Day, Canada’s Zoo de Granby and agency, LG2, are opening eyes to the alarming state of animal preservation with an exhibition that uses yarn to show the real-life impact of people’s inaction.
In the Blink of an Eye used custom technology and knitted tapestries depicting endangered animals – the jaguar, the lemur and the turtle – that unravelled a little more each time visitors blinked in front of it. The animals slowly unravelled, blink by blink, as more people visited until they totally disappeared.
The technological challenge was to associate several mechanisms with the same behaviour – closing eyes. This delicate action had to provoke a chain reaction that would destroy the work. The solution used a facial recognition camera connected to a rewinder, combined with the synchronicity of visitors’ blinks, to create a shocking realisation of the situation while demonstrating the direct impact of inaction.
After the exhibition closed, the experience was made viewable on Zoo de Granby’s social media channel and all Québecor platforms, including TVA+. The campaign supports the Fondation du Zoo de Granby, that works to promote animal conservation.
Credits:
Client: Zoo De Granby
Communications & Marketing Directors: Hélène Bienvenue & Marie-Christine Martin
Partnerships: Marie-Claude Landry
Agency: LG2
Executive Creative Director: Geneviève Langlois
Creative Director: Élise Cropsal
Copywriter: Alexandre Pépin
Art Director: Tyran Trieu
Designer: Mathilde Bonin-Leblanc
Strategic Planner: Arthur Rollet
Heads of Client Services: Marie-Ève Despars, Adèle Charet-Normandeau & Stéphanie Vallée
Project Manager: Vincent Boivent
Technical Director: Andres Norambuena
Developers: Nicolas Dubé Pauzé, Romain Avalle & Hugo Lefrant
Agency Producers: Vincent Boivent & Geneviève Demers
Motion Designer: Jean-Philippe Guy
Editors: Carl Munger & Dylan Morin
Photographer: Alex Dozois
Artwork: Pascale Alie-Crête, Sylvie Tétreault & Lysanne Latulippe
Media: La Bande
Production & Post-Production: LG2
Producer: Vincent Boivent
Director: Benoît Fry
Post-Production Producer: Julie Harton
Editor: Carl Munger
Colourist: Carl Munger
VFX Artist: Jean-Philippe Guy
Sound: Circonflex
Sound Engineers: Pascal Desjardins & Mathilde Langlois-Bettez
