The LIA Awards have been handed out for 2017. Australia has won 70 of the 820 statues awarded  – 23 Gold, 23 Silver, 24 Bronze, with 22 more entries achieving Finalist ranking.

Airbag Melbourne has won Global Production Company Of The Year, as well as Regional Production Company Of The Year for the Australia & New Zealand region.

To achieve that it won two Gold LIAs, one Silver and three Finalists.

• Gold, Digital – UX – User Experience for Transport Accident Commission Victoria, Meet Graham
• Gold – The NEW – Experiential for Transport Accident Commission Victoria, Meet Graham
• Silver – Branded Entertainment – Augmented Reality for Transport Accident Commission Victoria, Meet Graham
• Finalist – Branded Entertainment – Experiential/Live Events for Transport Accident Commission Victoria, Meet Graham
• Finalist – Design – Experiential Design for University of Melbourne, Made Possible By Melbourne
• Finalist – Non-Traditional – Experiential for University of Melbourne, Made Possible By Melbourne

Clemenger BBDO Melbourne has won the Regional Agency of the Year for the Australia & New Zealand region (almost entirely due to Meet Graham and entirely due to TAC Victoria)

BBDO was awarded the Regional Network of the Year for the Australia & New Zealand region.

Eardrum has won Regional Radio & Audio Company of the Year for the Australia & New Zealand region.

Australia’s wins make it #3 of the 40 countries that entered. The US is #1 with 209 statues, the UK #2 with 95.

Germany is #4 with 66 statues and Japan #5 with 59.

 

13 GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation, SickKids VS – Undeniable

 Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola, Billboard Houses

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country, The Get Away Car

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke – Red, The Line Up Song

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan, The Immunity Charm

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan, The Immunity Charm

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors, Fearless Girl

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors, Fearless Girl

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors, Fearless Girl 

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt, The One Moment

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA, RIMOWA Electronic Tag

 Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel, Newspaper Stack – Trump.

 

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z, The Story of O.J.

The 2017 Of The Year Awards swent to:

• Network of the Year:  BBDO
• Health & Pharmaceutical Network of the Year: McCann Health
• Agency of the Year:  McCann New York
• Production Company of the Year:  AIRBAG, Melbourne
• Post-Production Company of the Year:  The Mill
• Music & Sound Company of the Year:  Factory, London
• Health & Wellness Agency of the Year: McCann Health India, Delhi
• Pharmaceutical Agency of the Year: McCann Health India, Delhi

 

Clemenger BBDO Melbourne led the Statue count with 11 Gold, 2 Silver and 1 Bronze, all for Meet Graham for TAC Victoria. It also won 4 Finalist positions, 3 for Meet Graham and 1 for Every Speed has a Consequence, also for TAC Victoria.

• Gold – Ambient – Public Service/Social Welfare for Transport Accident Commission Victoria, Meet Graham
• Gold – Digital – Public Service/Social Welfare for Transport Accident Commission Victoria, Meet Graham
• Gold – Digital – Weird Wonderful Work for Transport Accident Commission Victoria, Meet Graham
• Gold – Health & Wellness – Health Institutions/Insurance for Transport Accident Commission Victoria, Meet Graham
• Gold – Health & Wellness – Innovation for Transport Accident Commission Victoria, Meet Graham
• Gold – Health & Wellness Craft – Production Design for Transport Accident Commission Victoria, Meet Graham
• Gold – Integration – Multi-platform for Transport Accident Commission Victoria, Meet Graham
• Gold – Non-Traditional – Interactive Installations for Transport Accident Commission Victoria, Meet Graham
• Gold – Non-Traditional – Public Service/Social Welfare for Transport Accident Commission Victoria, Meet Graham
• Gold – The NEW – Creative Use of Data for Transport Accident Commission Victoria, Meet Graham
• Gold – The NEW – Experiential for Transport Accident Commission Victoria, Meet Graham
• Silver – Health & Wellness Craft – Use of Illustration for Transport Accident Commission Victoria, Meet Graham
• Silver – Non-Traditional – Experiential for Transport Accident Commission Victoria, Meet Graham
• Bronze – Design – Installations/Displays for Transport Accident Commission Victoria, Meet Graham
• Finalist – Branded Entertainment – Experiential/Live Events for Transport Accident Commission Victoria, Meet Graham
• Finalist – Design – Innovative Use of Design for Transport Accident Commission Victoria, Meet Graham
• Finalist – Digital – Innovative Use of Digital for Transport Accident Commission Victoria, Meet Graham
• Finalist – TV/Cinema/Online Film – Public Service/Social Welfare for Transport Accident Commission Victoria, Every Speed Has a Consequence

Eardrum Sydney won:

• Gold – Radio & Audio – Campaign for Visa Prepaid Gift Card, Perfume, Teddy, Flowers
• Gold – Radio & Audio – Direction for KFC Firecracker Chicken, KFC Tabasco
• Gold – Radio & Audio – Retail for KFC Firecracker Chicken, KFC Tabasco
• Silver – Radio & Audio – Direction for Visa Prepaid Gift Card, Flowers
• Bronze – Radio & Audio – Direction for Visa Prepaid Gift Card, Perfume
• Bronze – Radio & Audio – Direction for Visa Prepaid Gift Card, Teddy
• Bronze – Radio & Audio – Original Music for KFC, Wicked Wings

Additional Winners from Australia are (in alphabetical order):

303 Mullen Lowe, Perth

• Bronze – Radio & Audio – Direction for Road Safety Commission – Time With Mum, Window

BMF, Sydney

• Bronze – Digital – Entertainment for Football Federation Australia / Hyundai A-League, You’ve Gotta Have a Team
• Bronze – Verbal Identity – Campaign Tagline/Endline for Sportsbet / Online Betting Android App, Putting the Roid in Android

CHE Proximity  

• Gold – Digital – Music/Sound Design for Cochlear, The Hearing Test In Disguise
• Gold – Digital – UX – User Experience for Cochlear, The Hearing Test In Disguise
• Gold – Pharmaceuticals – Devices and Diagnostics for Cochlear, The Hearing Test In Disguise
• Silver – Digital – Branded Content for Cochlear, The Hearing Test In Disguise
• Silver – Digital – Microsites for Cochlear, The Hearing Test In Disguise
• Silver – Music & Sound – Experiential Use of Music & Sound for Cochlear, The Hearing Test In Disguise
• Silver – Pharmaceuticals – Multi-platform Campaign for Cochlear, The Hearing Test In Disguise
• Silver – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Cochlear, The Hearing Test In Disguise
• Bronze – Digital – Innovative Use of Digital for Cochlear, The Hearing Test In Disguise
• Bronze – Health & Wellness – Education and Services for Cochlear, The Hearing Test In Disguise
• Finalist – Pharmaceutical Craft – Direction for Cochlear, The Hearing Test In Disguise
• Finalist – Radio & Audio – Script Writing for HotelsCombined, Right Here Waiting For You – Bangkok”
• Finalist – Radio & Audio – Travel for HotelsCombined, Right Here Waiting For You – Bangkok

Filmgraphics, Sydney

• Silver – Pharmaceutical Craft – Direction for Parkinson’s NSW, The Hold
• Bronze – Pharmaceutical Craft – Cinematography for Parkinson’s NSW, The Hold
• Finalist – Pharmaceutical Craft – Editing for Parkinson’s NSW, The Hold

FINCH, Sydney

• Silver – Production & Post-Production – New Director for Homebodies, directed by Yianni Warnock
• Silver – Production & Post-Production – Performance/Casting for NZ Transport Agency, Rat’s Tale
• Silver – The NEW – Virtual Reality for Australian Defence Force, VRecruitment
• Bronze – Production & Post-Production – Cinematography for NZ Transport Agency, Rat’s Tale
• Bronze – Production & Post-Production – Direction for NZ Transport Agency, Rat’s Tal
• Bronze – Production & Post-Production – Visual Effects for Transport Accident Commission, Every Speed Has a Consequence
• Finalist – Production & Post-Production – Direction for Transport Accident Commission, Every Speed Has a Consequence

Havas Sydney, Sydney

• Gold – Health & Wellness – Social Responsibility/Awareness for Steve Waugh Foundation, The Riderless Bike

J.Walter Thompson, Sydney

• Gold – TV/Cinema/Online Film – Social Media for Parkinson NSW, Parkinson’s Challenge

Leo Burnett Melbourne, Melbourne

• Silver – Digital – Foods for Goulburn Valley, Goulburn Valley Food Tours
• Silver – Digital – UX – User Experience for Goulburn Valley, Goulburn Valley Food Tours

Leo Burnett, Sydney

• Bronze – Non-Traditional – Experiential for Samsung Australia, Pocket Patrol 

McCann Health, Sydney

• Bronze – Pharmaceuticals – Business-to-Business for Metamucil, Poo Romance
• Bronze – Pharmaceutical Craft – Production Design for Metamucil, Poo Romance
• Bronze – Pharmaceutical Craft – Use of Copywriting for Metamucil, Poo Romance
• Finalist – Health & Wellness Craft – Use of Copywriting for Metamucil, Poo Romance

McCann Melbourne, Melbourne

• Gold – Design – Experiential Design for YMCA Victoria, Playnasium
• Gold – Design – Installations/Displays for YMCA Victoria, Playnasium
• Silver – Ambient – Public Service/Social Welfare for University of Melbourne, Made Possible By Melbourne
• Silver – Branded Entertainment – Experiential/Live Events for University of Melbourne, Made Possible By Melbourne
• Silver – The NEW – Experiential for University of Melbourne, Made Possible By Melbourne
• Bronze – Design – Installations/Displays for University of Melbourne, Made Possible By Melbourne
• Bronze – Integration – Multi-platform for University of Melbourne, Made Possible By Melbourne
• Finalist – Health & Wellness Craft – Production Design for YMCA Victoria, Playnasium
• Finalist – Non-Traditional – Interactive Installations for University of Melbourne, Made Possible By Melbourne

Plaza Films, Sydney

• Bronze – Production & Post-Production – Direction for Meat & Livestock Australia, Spring Lamb

R/GA Sydney, Sydney

• Gold – Digital – Animation/Motion Graphics for Google Play, Through the Dark
• Silver – Digital – Branded Content for Google Play, Through The Dark
• Bronze – Digital – Innovative Use of Digital for Google Play, Through The Dark

Revolver/Will O’Rourke, Sydney

• Bronze – Production & Post-Production – Direction for Cochlear Hearing Implant, The Hearing Test In Disguise
• Bronze – Production & Post-Production – Direction for KITKAT, Katapult
• Bronze – Production & Post-Production – Production Design for KITKAT, Katapult
• Finalist – Production & Post-Production – Direction for Old Spice, Jungle Hero

The OTTO Empire, South Melbourne

• Silver – Production & Post-Production – New Director Body of Work Campaign for Nissan Genuine Parts, Brakepad, Bullbar, Oil Filter, Roof Rack, Wipers

The Studio at SCA, Perth

• Silver – Radio & Audio – Script Writing for The Water Corporation, Longest Ad For Shorter Showers
• Silver – Radio & Audio – Conceived & Produced by Station for Complete DJ, Scratch Master Craig

VML, Sydney

• Silver – Digital – Mobile Advertising for McDonald’s, Snaplications
• Silver – Digital – Use of Social Media for McDonald’s, Snaplications
• Bronze – Digital – Corporate Image for McDonald’s, Snaplications

Australian Finalists:

Alt.vfx, Brisbane

• Finalist – Production & Post-Production – CGI Animation for FDA, Straw City 

BWM Dentsu, Melbourne

• Finalist – Digital – Mobile Advertising for Bushfire Ready, Alert Ad
• Finalist – Digital – Public Service/Social Welfare for Bushfire Ready, Alert Ad

Goodoil Films, Sydney

• Finalist – Production & Post-Production – Cinematography for Defence Force Recruitment titled, What Is Up?

McCann Sydney, Sydney

• Finalist – Digital – Public Service/Social Welfare for The Hunger Project, A Table To End Hunger

Rumble Studios, Sydney

• Finalist – Music & Sound – Music Original – Score for TedX, 2017 Sydney 

View all the winners and finalists here.

 

 

This year, thirteen GRAND LIAs were awarded:

 

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS – Undeniable”.

 

 

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

 

 

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

 

 

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke – Red titled “The Line Up Song”.

 

 

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

 

 

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

 

 

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

 

 

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

 

 

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

 

 

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

 

 

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

 

 

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack – Trump”.

 

 

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

 

 

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Health & Pharmaceutical Network of the Year: McCann Health

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Wellness Agency of the Year: McCann Health India, Delhi

 

Pharmaceutical Agency of the Year: McCann Health India, Delhi

 

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

 

“I would like to congratulate all the Australian Winners and Finalists and especially, AIRBAG for being named Global Production Company of the Year. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”

 

“It was an honor to serve as president of this jury considering the caliber of members that I worked with. It’s a great thing to be able to talk about work in such detail with people who actually know what they’re talking about,” stated Michael Ritchie, LIA Production & Post Production Jury President and MD/Executive Producer at Revolver/Will O’Rourke, Sydney. He went on to say, “Having been in a jury room for four days, and knowing how much we looked at everything… how much discussion we had… to actually come through and win a LIA is an enormous accolade for any piece of work.”