London International Awards (LIA) has announced the final winners and finalists. The categories are – Design; Package Design; Digital; Use of Social Media & Influencers; Radio & Audio; Creativity in PR; Creativity in Business-to-Business; Integration; Production & Post Production; and Music Video.
DESIGN CATEGORY
The Design and Package Design jury, led by jury president Marjorieth Sanmartin, chief creative officer of Philipp und Keuntje and fischerAppelt, awatded 1Grand LIA, 14 Gold, 21 Silver, and 25 Bronze Statues, along with 19 Finalists.
The Grand LIA was awarded to Dentsu Inc. for My Japan Railway, designed for Japan Railway’s 150th Anniversary Campaign.
PACKAGE DESIGN CATEGORY
The jury awarded 1 Grand LIA, two Gold, three Silver, and three Bronze Statues, plus five Finalists.
Grey Colombia, Bogota won the Grand LIA for Life Extending Stickers, crafted for Makro.
Sanmartin commented, “We had really, really good pieces. We had stand out designs in both Design and Package Design. We were really happy to see such good quality of work. There are some pieces that you know from the beginning that it is a Grand LIA. And this is what happened with the piece in Design. Japan Rail was iconic and ticked so many boxes. We almost had to have a lottery to see who could bring that design home in our jury. That’s when you know you have made the right decision. In Package Design, we gave the Grand LIA to a sticker that was created by a supermarket. This sticker had different colours to be placed on the fruit and depending on the colour, the sticker will give you tips on how to use the fruit. It was sustainable. It was genius. And it’s just a sticker.”
DIGITAL CATEGORY
Chris Garbutt, chief creative officer at VICE Media Group and president at Virtue Worldwide, presided over the Digital and Use of Social Media & Influencers jury. The jury awarded 1 Grand LIA, 17 Gold, 22 Silver, and 19 Bronze Statues, as well as nine Finalists.
The Grand LIA was won by McCann New York for ADLaM: An Alphabet to Preserve a Culture, for Microsoft.
USE OF SOCIAL MEDIA & INFLUENCERS CATEGORY
The jury awarded 1 Grand LIA, 12 Gold, 14 Silver, and 16 Bronze Statues, plus eight Finalists.
The Grand LIA was awarded to Ogilvy UK, London for The Cost of Beauty for Dove. The campaign also won a Grand LIA in Health & Wellness as well as 19 LIA Statues, including a Silver in Music & Sound by Sync Music, London seven Gold, eight Silver and three Bronze Statues across eight juries by Ogilvy London.
Garbutt commented, “Digital and Social Media & Influencers shows you the clues of where the industry is going in the future, what technology is available, what new functionality can be used for. It unlocks new forms of creativity and new solutions we can bring to the world that the world needs. The Grand LIA in Digital was ADLaM. The work was inspiring and powerful as it showed that digital not only saved a language but it also saved a culture. The Cost of Beauty for Dove won the Grand LIA for Social Media & Influencers. This is a very important piece of work to make the industry realise that we have a huge responsibility with the kind of assets and work we create for these platforms. It was a brilliant campaign that reflected the problem.”
RADIO & AUDIO CATEGORY
The jury, headed by Oriel Davis-Lyons, chief creative officer of Mother New York, awarded 30 Statues in this category – seven Gold, 12 Silver, and 11 Bronze Statues, plus 11 Finalists.
Davis-Lyons stated, “We felt very good about the Golds we had given out but for something to be elevated to become a Grand LIA, it has to really jump out. And collectively, we couldn’t say that there was something that jumped out from the others.”
CREATIVITY IN PR CATEGORY
The jury, led by Judy John, global chief creative officer of Edelman, awarded 58 Statues – 2 Grand LIAs, 14 Gold, 18 Silver, and 24 Bronze Statues, plus 14 Finalists.
The Grand LIA was awarded to McCann Poland forWhere To Settle, executed for Mastercard. This work was also awarded the Creative Use of Data Grand LIA, four Gold, a Silver and a Bronze by four different juries.
The Creativity In PR – Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil, Paris for Solar Impulse’s Prêt à voter. Prêt à voter was also awarded the Non-Traditional
Public Service/Charity/NGO Grand LIA in addition to five Gold, five Silver and a Bronze Statue in four different categories.
Judy John commented, “When we were voting for the Grand LIA for the Public Service/NGO, we unanimously voted for Pret a voter. It was so far ahead of the others that it won the vote for Grand LIA. There was a lot of discussion for the Grand LIA for Creativity in PR. The reason why we picked MasterCard is the sustainability of that idea and the transformative nature of a company like MasterCard coming out and creating utility for people coming to Poland.
CREATIVITY IN BUSINESS-TO-BUSINESS
The inaugural Creativity in Business-to-Business jury, led by Eka Ruola, chief creative officer of Nitro Group, awarded a total of 22 Statues – 1 Grand LIA, five Gold, five Silver, and 11 Bronze Statues, plu five Finalists.
Serviceplan Germany won the inaugural Grand LIA for AIZOME WASTECARE™ Industrial Waste – Certified As Skincare.
Eka Ruola commented,, “B-to-B doesn’t mean boring-to-boring. The work we have awarded is a great example of creativity rushing into B-to-B arena. The Grand LIA was shoulders above the rest. It got Gold in B2B Design and Craft. It’s a beautiful piece. They have an amazing story to share with the audience.”
INTEGRATION
The Integration jury was led by Chaka Sobhani, global chief creative officer of Leo Burnett Worldwide. The jury awarded 25 Statues – 1 Grand LIA, four Gold, nine Silver, and 11 Bronze Statues, plus four Finalists.
The Grand LIA was awarded to AIRBAG for FitChix for Honest Eggs Co. The work won 23 LIA Statues by seven different juries, including two Grand LIA Statues. VMLY&R Melbourne was awarded five Statues for FitChix including the Ambient & Activation Grand LIA.
Sobhani stated, “Our resounding Grand LIA winner is the brilliantly fresh and original FitChix. So simple, so brilliant, absolutely breathtaking.”
PRODUCTION & POST-PRODUCTION CATEGORY
The Production & Post-Production was led by jury president, Vera Maria Portz, partner, managing director & executive producer of Tempomedia Filmproduction. The jury awarded 54 Statues – 1 Grand LIA, 16 Gold, 16 Silver, and 21 Bronze Statues, as well as 13 Finalists.
The Grand LIA was awarded to Havas London for Me, My Autism & I, for Vanish x Ambitious About Autism.
Portz stated, “Overall, we had really good work. For the Grand LIA, everyone in the jury voted for this film because it was emotionally so strong but at the same time it was crafted so well that you could just feel how important it is to talk about a disease about social pressure, family pressure. So, we voted for “Me, My Autism and I.”
MUSIC VIDEO
The Music Video jury, led by jury president Vera Maria Portz, awarded 14 Statues – one Gold, five Silver, and eight Bronze Statues, plus six Finalists.
Barbara Levy, LIA president & founder, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of work again and again. So, you can be assured that the LIA 2023 Statue winners come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. My highest congratulations to our Grand LIA and Statue Winners.”
Created for creatives, LIA unites industry leaders from around the world for an intensive onsite judging process in Las Vegas over nine days. There is no pre-judging. This guarantees that each juror devotes their full attention to assessing every submission within their respective categories from start to end, fostering a fair and rigorous selection of the winners and finalists.
