LIA has begun releasing its shortlists. Winners will be announced on November 5
Branded Entertainment:
There are 34 entries shortlisted. The US dominates with 12 entries shortlisted, followed by Germany with 8.
- Australia has 1: BWM Dentsu, Project Revoice, for the ALS Foundation.
DDB Chicago and BBDO have the most finalists, 3. DDB’s are all for Skittles Explore the Rainbow. BBDO has two for Bacardi and one, Live Looper, for DownTown Records.
The Branded Entertainment jury was led by Perry Fair, Head of Partnerships at Red Bull Media House. Judges were: Kate Baynham of Goodby Silverstein & Partners; Rob Belgiovane of BWM Dentsu Sydney; Reed Collins of Ogilvy & Mather Hong Kong; Barbara Humphries of The Monkeys Sydney; Grant Hunter of Iris London; Damisa Ongsiriwattana of SOUR Bangkok; Maddie Raedts of IMA Amsterdam; Jimmy Smith of Amusement Park Entertainment, and James Spence of YouTube Originals.
TV/Cinema/Online Film:
There are 48 entries shortlisted. The US leads with 18 shortlisted entries. Thailand has 6, Australia has 4.
Australia’s finalists are:
- Cummins&Partners Melbourne, The Error Ridden Ad, for Specsavers Optometrists
- Revolver/Will O’Rourke, Stop The Horror, (x2) for Go Gentle Australia
- Revolver/Will O’Rourke, Dundee: The Son of a Legend Returns Home, for Tourism Australia
DDB Chicago scored 3 of the US’ finalist positions with Skittles. BBDO New York scored 4 – 3 for Snickers and 1 for Sandy Hook Promise.
The TV/Cinema/Online Film jury was chaired by Matt Eastwood. Judges were Javier Campopiano, FCB Mexico; Amy Ferguson TBWA/Chiat/Day, New York; John Forero, Ogilvy & Mather Colombia; Guido Heffels, Heimat Berlin; Judy John, Leo Burnett Canada; Anuwat Nitipanont, BBDO Bangkok; Tomas Ostiglia, LOLA MullenLowe Madrid; Malcolm Poynton, Cheil Worldwide; Damon Stapleton, DDB New Zealand; Yuka Tsukada, Dentsu Inc. and Ricardo Wolff, INNOCEAN Worldwide Europe.
Digital:
125 entries have been shortlisted. (Surprise?!), the US dominated with 34 shortlisted entries. Germany has 19 and Australia 12.
CHE Proximity is the highest Australian achiever with five finalists.
Australia’s finalists are:
- AIRBAG with McCann Melbourne, Digital Puppetry, for Melbourne International Film Festival
- BWM Dentsu Melbourne, Disappearing Person Alerts, for Queensland Police
- BWM Dentsu Melbourne, Project Revoice for The ALS Association (x2)
- CHE Proximity, Making the List for Lego (x2)
- CHE Proximity, Hearprint for Cochlear (2)
- CHE Proximity, AutoAds for caresales.com.au
- VML Sydney, Alexa Lifeline
- whiteGREY Melbourne, Invisible Friends for Missing Persons Advocacy Network (x2)
Chair of the Digital Jury this year was Corinna Falusi, Chief Creative Officer / Partner at Mother New York. Judges were Matty Burton, Google Zoo, Sydney; Pete Case, Ogilvy South Africa; Molly Crawford, DigitasLBi Atlanta; Vladyslava Denys, Cheil Ukraine; Mariano
Jeger, R/GA Buenos Aires; Fura Johannesdottir, Publicis.Sapient London; Matt MacDonald, BBDO New York; Yasuharu Sasaki, Dentsu Inc. Tokyo and Marco Versolato, JWT Singapore
BBDO New York was responsible for 7 of the US’s finalists, including 4 for Live Looper for Downtown Records. DDB Chicago won 5 finalist spots – all for Skittles.
View all shortlisted entries released so far with media and full creative credits here.
