Mark Tutssel, executive chairman of Leo Burnett Worldwide has been chosen to be jury president of the London International Awards’ Integration jury. Steve Jackson, executive creative director at Innocean, Sydney is one of the twelve jurors he will lead.
Tutssel is responsible for Leo Burnett’s vision. He oversees the creative output for some of the world’s most influential brands, including Samsung, McDonald’s and General Motors.
Under Tutssel’s leadership, Leo Burnett Worldwide has topped the Gunn Report’s All Gunns Blazing category for seven of the past eight years. It is one of a very small group of agencies to have ranked in the world’s Top 5 most awarded creative networks for ten years in a row.
“Technology is unleashing unprecedented creative potential,” he stated.
“New channels offer fresh ways to engage consumers, while the proliferation of screens in all shapes and sizes has provided an infinite canvas for us to explore. In such a rapidly evolving landscape, my focus will be to celebrate the unexpected and unconventional; work that’s brilliant in thinking, innovative in expression and agile enough to move at the speed of culture. Of course, truly integrated campaigns must also demonstrate a deft understanding of an increasingly complex consumer journey, and deliver solutions that maximise the potential for emotional connection at each and every touch point. It’s a great honour to chair the Integration category this year, and I’m tremendously excited for the opportunity to shine a spotlight on the freshest ideas in the industry.”
“Ideas for integration should impact society on either a global level or be woven into the cultural fabric of a particular region. We have such a diverse and experienced jury that the real gems will sparkle in this category,” added Barbara Levy, president of LIA.
The 2018 LIA Integration Jury:
Mark Tutssel – Jury President, Executive Chairman / Chief Creative Officer of Leo Burnett Worldwide
Sarah Barclay, Global Executive Creative Director at J. Walter Thompson, New York
Paul Chan, Chief Creative Officer at Cheil Hong Kong, Hong Kong
Nerea Cierco, Executive Creative Director at DDB Madrid, Madrid
Nancy Crimi-Lamanna, Chief Creative Officer at FCB Toronto, Toronto
Mike Geiger, CEO of Wolfgang, Venice California
Steve Jackson, Executive Creative Director at INNOCEAN, Sydney
Vicki Maguire, Chief Creative Officer at Grey London, London
Mark McDonald, Head of Creative, Mumbai at Digitas India, Mumbai
Mónica Moro, Chief Creative Officer at McCann Spain, Madrid
Rob Sherlock, Chairman at ADK Global, Singapore
Gary Steele, Executive Creative Director at TBWA\Singapore, Singapore
Stephan Vogel, Chief Creative Officer EMEA at Ogilvy, Frankfurt
The Integration judging will take place at Encore Las Vegas from October 3 through October 5.
The LIA Awards is open for entries. The initial entry deadline is the August 13. Everything you need to know to enter is here.
