London International Awards has chosen Guan Hin Tay (above left), creative chairman of BBDO Singapore to lead the Ambient & Activation; Print; Poster and Billboard Jury. 

Guan Hin stated, “We seek innovative ideas that challenge conventional thinking within the category. It not only drives business growth but also has a positive impact on society. It’s a tremendous honour and responsibility, and I am excited to serve as LIA Jury President.”

Juan Woodbury (above right), global head of branded content & entertainment at Dentsu Creative will lead the Branded Content & Entertainment Jury. Woodbury is a creative director, TV producer, photographer, DJ and Grammy Award Winner.

“As I chair the Branded Content & Entertainment jury at LIA, I’m filled with excitement. This role signifies the importance of entertainment and its cultural impact on the world in every category. Branded content and entertainment have become essential in our interconnected, fast-paced world. They have the ability to captivate audiences, transcend traditional advertising, and leave a lasting impression. The power of storytelling through entertainment is unmatched when it comes to engaging, inspiring, and resonating with people. At LIA, they recognise the profound influence of branded content and entertainment. Whether it’s through short films, virtual experiences, documentaries, or interactive campaigns, these creative endeavours shape our society. They touch hearts, challenge perceptions, and foster connections beyond brand loyalty,” he commented.

 “Our focus goes beyond marketing messages. Branded content and entertainment have the capacity to amplify marginalized voices, address social issues, and ignite conversations. They serve as catalysts for positive change, exploring diverse perspectives and driving movements. As the chair of this esteemed jury, I’m honored to witness the industry’s innovative genius. Together, we will celebrate the extraordinary power of creativity to entertain, inspire, and transform the world. Join me on this journey where storytelling breathes life into brands and shapes our cultural tapestry.”

Ambient & Activation; Print, Poster and Billboard Jury:

• Lauren Costa, Executive Creative Director, JOAN Creative, New York
• Gian Carlo Lanfranco, Co-Founder / Chief Creative Officer, L&C NYC, New York
• Yehoon Lee, VP / Executive Creative Director, Cheil Worldwide, Seoul
• Jonathan McMahon, Executive Creative Director, Special, Auckland
• Joana Mendes, President, Clube de Criação, São Paulo
• Fred Saldanha, Global Chief Creative Officer, VMLY&R
• Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide, Ogilvy Worldwide
• Jen Speirs, Executive Creative Director, Droga5, Dublin
• Alvar Suñol, Co-President / Chief Creative Officer, Alma DDB, Miami
• Marielle Wilsdorf, Chief Creative Officer, GGH MullenLowe, Hamburg

Branded Content & Entertainment Jury 

• Otto Bell, Chief Creative Officer, CNN Worldwide, New York
• Carla Del Porto, Group Creative Director, TBWA\Chiat\Day, New York
• Diego Gueler Montero, Chief Creative Officer, draftLine by AB InBev, Buenos Aires
• Anna Lichnog, Executive Creative Director, antoni Berlin, Berlin
• Lulu Lu, Chief Creative Officer – Taipei, Wunderman Thompson, Taipei
• Kabelo Moshapalo, Chief Creative Officer, Ogilvy South Africa, Johannesburg
• Thamakorn Ruchakityanon, Creative Director, Sour, Bangkok
• Micah Walker, Chief Creative Officer / Founder, Bear Meets Eagle On Fire, Sydney
• Regan Warner, Executive Creative Director, McCann London, London

The juries will gather on-site in Las Vegas to view every piece of work in their respective categories. LIA has no pre-judging. This ensures that all work will be judged equally through careful deliberations and robust discussions.

Key Dates:

Initial Entry Deadline: June 15 2023
No Late Fees. Ever. No Upload Fees.
Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval July 1 2022 through August 31 2023.
Onsite Judging: October 7 – 15 2023
Winners Announced During LIA Judging
Of The Year Awards Announced: November 6
The LIA Entry Kit

Find more information on the juries, categories and/or requirements here.