London International Awards (LIA) has revealed its 2022 winners in 27 disciplines. The awards created for creatives completed all judging onsite in Las Vegas over nine days. Its judging process has no pre-judging. Each juror sees every piece of work in their respective categories. Each jury, along with their president, meet in their judging room to discuss and debate thoroughly before deciding on the winners to make sure that all work was judged equally through careful deliberations and robust discussions.
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
This year 21 Grand LIAs were awarded:
- Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay Rejected Ales
- alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi – Better With Pepsi, Burger King, McDonald’s & Wendy’s
- alma DDB, Miami was awarded the Print Grand LIA for Pepsi – Better With Pepsi, Burger King, McDonald’s & Wendy’s
- DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital Data, Tienda
- DDB México, México was awarded the Digital Grand LIA for Gahr We Capital Data, Tienda
- Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board, Vienna Strips on OnlyFans
- Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE, Morning After Island
- L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam, Piñatex
- L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam, Piñatex
- L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam, Piñatex
- IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA Despair No More
- Area 23, An IPG Health Company, New York was awarded the Health & Wellness – Craft Grand LIA for Lil Sugar – Master of Disguise Campaign
- Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter, Anti Look – The Life-Saving QR Design
- Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations, Shah Rukh Khan-My-Ad
- IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper, The Elections Edition
- McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation, Eat a Swede
- Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar, Eyedar
- Area 23, An IPG Health Company, New York was awarded the Pharma & Medical – Craft Grand LIA for Disease Awareness, The Unwearable Collection Campaign
- VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO, Backup Ukraine
- FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart, Bedtime Stories
- Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz, The Innocent Eyes, Left and Right, The Battle, Contact Lens
Australia’s winners:
Australia won 28 Statues at LIA 2022 – one Grand LIA, seven Gold, seven Silver, 13 Bronze and attained nine Finalists.
New Zealand won 5 Statues – one Gold, two Silver, two Bronze and attained three Finalists.
Howatson+Company was awarded the Ambient & Activation Grand LIA for Matilda Bay’s Rejected Ales as well as 6 statues:
- Gold – Ambient & Activation – Beverages – Alcoholic
- Gold – Ambient & Activation – Direct Marketing – Consumer
- Gold – Non-Traditional – Beverages – Alcoholic
- Silver – Evolution – Brand Action
- Bronze – Package Design – Beers
- Bronze – Package Design – Promotional Packaging
- Bronze – TV/Cinema – Utilities for Belong
- Finalist – Design – Naming
- Finalist – Package Design – Use of Copywriting
Additional Winners from Australia and New Zealand include (in alphabetical order):
AIRBAG, Sydney/Melbourne:
Bronze – Production & Post-Production – Direction Campaign for Bonds – Bonds Total Package, A Portfolio For Your Assets, A Tacklebox For Your Tackle, A Wine For Four Pinot, A Bento Box For Your Three-Piece Sushi, A Game Plan For Your Boys
Deloitte Digital
- Gold – Radio & Audio – Original Music for Suzuki Automotive Land Shanties the Album
- Silver – Radio & Audio – Automotive for Suzuki Automotive Land Shanties the Album
- Silver – Radio & Audio – Script Writing for Suzuki Automotive Land Shanties the Album
Eardrum, Sydney
Silver – Radio & Audio – Original Music for Belong A Love Song to the Internet
FINCH, Sydney
- Gold – Branded Entertainment – Documentary Feature Film for NRMA Insurance A Fire Inside
- Bronze – Music & Sound – Original Music with Lyrics for UNHCR The Reluctant Shanty
Flux Animation, Auckland
- Bronze – Production & Post-Production – CGI Animation for Optus Yuleglider
- Finalist – Production & Post-Production – CGI Animation for Disney From Our Family To Yours
Host/Havas, Sydney
- Silver – Podcast – Public Service/Social Responsibility for for Australian Federal Police, Crime Interrupted
- Silver – Radio & Audio – Branded Content for Australian Federal Police, Crime Interrupted
- Finalist – Branded Entertainment – Entertainment – Audio for Australian Federal Police, Crime Interrupted
Leo Burnett Australia
- Bronze – Evolution – Brand Action for Suncorp One House To Save Many
- Bronze – Integration – Sustainability for Suncorp One House To Save Many
- Bronze – Transformative Business Impact – Sustainability for Suncorp One House To Save Many
- Finalist – Integration – Public Service/Social Responsibility for Suncorp One House To Save Many
Ogilvy, Melbourne
- Bronze – Radio & Audio – Creative Use of Data for AAMI Rest Towns
- Bronze – Radio & Audio – Financial Services for AAMI Rest Towns
- Finalist – Radio & Audio – Use of Social Media for AAMI Rest Towns
- Bronze – Creative Use of Data – Real-Time Data for AAMI Rest Towns
- Finalist – Creative Use of Data – Data Integration for AAMI Rest Towns
- Finalist – Creative Use of Data – Data-Led Targeting for AAMI Rest Town
Revolver, Sydney
Silver – Production & Post-Production – Visual Effects for TAC Only Protected For A Moment
Rumble Studios, Sydney
Bronze – Music & Sound – Sound Mixing & Editing for Tourism Tasmania The Off Season
Special, Auckland
- Gold – Non-Traditional – Public Service/Social Responsibility for Motor Neurone Disease New Zealand David’s Unusables
- Silver – Digital – Public Service/Social Responsibility for Motor Neurone Disease New Zealand David’s Unusables
- Bronze – Social Media & Influencers – Public Service/Social Responsibility for Motor Neurone Disease New Zealand David’s Unusables
- Finalist – Creativity In PR – Public Service/Social Responsibility for Motor Neurone Disease New Zealand David’s Unusables
The Hallway, Sydney
- Bronze – Health & Wellness – Craft – Music & Sound Design for Gotcha4Life Foundation Boys Do Cry
- Finalist – Radio & Audio – Adapted Music for Gotcha4Life Foundation Boys Do Cry
- Finalist – Radio & Audio – Public Service/Social Responsibility for Gotcha4Life Foundation Boys Do Cry
The Tuesday Club, Auckland
- Silver – Design – Use of Photography for NRMA Insurance A Fire Inside
- Finalist – Integration – Branded Content for NRMA Insurance A Fire Inside
Thinkerbell, Melbourne
- Gold – Ambient & Activation – Beverages – Alcoholic for Furphy What The Truck?!
- Gold – Non-Traditional – Experiential for Furphy What The Truck?!
Of The Year Winners will be Announced on November 8.
Barbara Levy, president of LIA, stated, “The work from down under has always surpassed expectations. It is always fresh and unexpected. No wonder, Howatson+Company won the Grand LIA in Ambient & Activation this year. On top of the slew of statues from Australia, the winners from New Zealand, bagged quite a few awards as well. Well done.”
View all winners and finalists with media and full creative credits here.
