LIA has awarded 16 Grand LIAs, 148 Gold, 332 Silver and 467 Bronze winners this year. There were also 340 finalists who made the shortlist. 963 LIA statues and 340 finalists were awarded to 53 countries. The US led with 217 awards, followed by the UK with 93, Germany with 92 and Australia with 75 statue winners. Australia won 8 Gold, 26 Silver and 39 Bronze as well as 21 Finalists. New Zealand won three Silver LIAs.
The GRAND LIAs were awarded to:
- Publicis Italy, Milan was awarded the Ambient & Activation Grand LIA for Heineken, “Shutter Ads”
- Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ”
- R/GA California, San Francisco was awarded the Creative Use of Data Grand LIA for Reddit titled “Up The Vote”
- Jones Knowles Ritchie, New York was awarded the Design Grand LIA for Burger King titled “Your Way, Way Better”
- 750mph, London was awarded the Health & Wellness – Craft Grand LIA for Libresse titled “#wombstories”
- DAVID, Madrid was awarded the Integration Grand LIA for Burger King titled “Stevenage Challenge”
- CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”
- DAVID, Madrid was awarded the Non-Traditional Grand LIA for Burger King titled “Stevenage Challenge”
- Burger King was awarded the Online Film Grand LIA for Burger King titled “Moldy Whopper”
- Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”
- BWM Isobar, Sydney was awarded the Pharma & Medical Grand LIA for Garvan Institute of Medical Research titled “Disease Dilemmas”
- Saatchi & Saatchi Wellness, New York was awarded the Pharma & Medical – Craft Grand LIA for Tikkun Olam Makers: TOM titled “The Prescription Paper Pill Bottle”
- Burger King was awarded the Print Grand LIA for Burger King titled “Moldy Whopper”
- Riff Raff Films, London was awarded the Production & Post-Production Grand LIA for Burberry titled “Festive”
- draftLine Colombia, Bogotá was awarded the Transformative Business Impact Grand LIA for Tienda Cerca titled “Tienda Cerca”
- BETC Paris, Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”
The 2021 Global of The Year Awards:
- Global Client of The Year: Burger King
- Global Network of The Year: Ogilvy
- Global Agency of The Year: Publicis Italy, Milan
- Global Independent Network of The Year: Serviceplan
- Global Independent Agency of The Year: Serviceplan, Munich
- Global Production Company of The Year: Landia, Madrid
- Global Post-Production Company of The Year: Framestore, London
- Global Music & Sound Company of The Year: 750mph, London
- Global Design Company of The Year: Jones Knowles Ritchie
- Global Radio & Audio Company of The Year: Studio Funk, Hamburg
- Global Health and Pharma Network of The Year: McCann Health
- Global Health Agency of The Year: McCann Health, New York
- Global Pharma Agency of The Year: Saatchi & Saatchi Wellness, New York
- Global Independent Health Agency of The Year: The Bloc, New York
The 2021 Regional Of The Year Awards for Australia & New Zealand:
- Regional Network of The Year: Saatchi & Saatchi
- Regional Agency of The Year: Saatchi & Saatchi Australia, Melbourne
- Regional Independent Agency of The Year: Thinkerbell Australia
- Regional Production Company of The Year: Revolver
- Regional Post-Production Company of The Year: The Editors, Melbourne
- Regional Music & Sound Company of The Year: Rumble Studios, Sydney
The 2021 Regional Of The Year Awards for Asia:
- Regional Network of The Year: Ogilvy
- Regional Agency of The Year: Dentsu Inc., Tokyo
- Regional Production Company of The Year: Knights Media & Films, Mumbai
- Regional Design Companies of The Year: PEN Inc., Tokyo / Creative Power Unit, Tokyo
- The 2021 Regional Of The Year Awards for Europe:
- Regional Network of The Year: Ogilvy
- Regional Agency of The Year: Publicis Italy, Milan
- Regional Independent Network of The Year: Serviceplan
- Regional Independent Agency of The Year: Serviceplan, Munich
- Regional Design Company of The Year: Bold NoA, Stockholm
- Regional Production Company of The Year: Landia, Madrid
- Regional Post-Production Company of The Year: Framestore, London
- Regional Music & Sound Company of The Year: 750mph, London
- Regional Radio & Audio Company of The Year: Studio Funk, Hamburg
- Regional Health Agency of The Year: McCann Health, London
- Regional Pharma Agency of The Year: Havas Lynx, Manchester
The 2021 Regional Of The Year Awards for Middle East & Africa:
- Regional Network of The Year: Ogilvy
- Regional Agency of The Year: FP7 McCann, Dubai
- Regional Independent Agency of The Year: Promise, Johannesburg
- Regional Production Company of The Year: Goldmine Films, Dubai
The 2021 Regional Of The Year Awards for North America:
- Regional Network of The Year: Ogilvy
- Regional Agency of The Year: DAVID, Miami
- Regional Independent Network of The Year: FRED & FARID
- Regional Independent Agency of The Year: No Fixed Address, Toronto
- Regional Production Company of The Year: The Colony, New York
- Regional Post-Production Company of The Year: Company 3, New York
- Regional Music & Sound Company of The Year: Barking Owl, Los Angeles
- Regional Health Agency of The Year: McCann Health, New York
- Regional Pharma Agency of The Year: Saatchi & Saatchi Wellness, New York
- Regional Independent Health Agency of The Year: The Bloc, New York
The 2021 Regional Of The Year Awards for South America:
- Regional Network of The Year: Wunderman Thompson
- Regional Agency of The Year: Wunderman Thompson Argentina, Buenos Aires
- Regional Production Company of The Year: LaDoble, Buenos Aires
- Regional Post-Production Company of The Year: LightFarm Studios, Rio de Janeiro
- Regional Music & Sound Company of The Year: CANJA Audio Culture, Curitiba
Revolver was named Regional Production Company of the Year for ANZ. The Editors Melbourne was regional Post-Production Company of the Year
Saatchi & Saatchi Australia, Melbourne was named Regional Agency of The Year for Australia and New Zealand with 6 Gold LIAs, 7 Silver, 3 Bronze statues and 3 Finalists. These wins along with points from Saatchi & Saatchi Australia, Sydney and Saatchi & Saatchi New Zealand contributed to Saatchi & Saatchi being named Regional Network of The Year for Australia and New Zealand.
Thinkerbell wasnamed Regional Independent Agency of The Year for Australia and New Zealand winning six Bronze LIAs and two Finalists.
BWM Isobar, Sydney was awarded thePharma & Medical Grand LIA for Garvan Institute of Medical Research for Disease Dilemmas. It also awarded won 1 Gold and 1 Bronze:
· Gold – Pharma & Medical – Unbranded Campaign – Education and Services Campaign for Garvan Institute of Medical Research – Disease Dilemmas – Kathren and Brian, Shervin and Nicole, George and Hosam, Candice and Andrea
· Bronze – Integration – Public Service/NGO/Charities for Garvan Institute of Medical Research – Disease Dilemmas, Case Study
Rumble Studios, Sydney won Regional Music and Sound Company Of The Year for ANZ.
Additional Winners and Finalists from Australia include (in alphabetical order):
AIRBAG
· Silver – Online Film – Travel for Tourism New Zealand titled “Play NZ”
· Silver – TV/Cinema – Foods for Meat and Livestock Association titled “Make Lamb Not Walls”
· Bronze – Digital – Entertainment for Tourism New Zealand titled “Play NZ”
· Bronze – Health & Wellness – Craft – Production Design for Parkinson’s NSW titled “No Escape Room”
· Bronze – Social Media & Influencers – Creative Direction for Tourism New Zealand titled “Play NZ”
· Bronze – Social Media & Influencers – Live Stream for Tourism New Zealand titled “Play NZ”
· Bronze – TV/Cinema – Humor for Meat and Livestock Association titled “Make Lamb Not Walls”
· Finalist – Production & Post-Production – Remote Production for Meat and Livestock Association titled “Make Lamb Not Walls”
· Finalist – Social Media & Influencers – Visual Effects for Tourism New Zealand titled “Play NZ”
Alt.VFX, Brisbane
· Silver – Production & Post-Production – Visual Effects for Adobe Premiere Pro titled “Fantastic Voyage”
· Bronze – Production & Post-Production – Visual Effects for Darrell Lea titled “Palm Oil Free”
· Bronze – Production & Post-Production – Visual Effects for Toyota titled “Heroes”
ARC Edit, Sydney
· Bronze – Production & Post-Production – Editing for NZTA titled “Totally Compos Mentis”
Deloitte Digital Australia
· Silver – Creative Use of Data – Data-Led Creativity for Belong titled “Carbon Thumbprint”
· Silver – Creative Use of Data – Data Visualization for Belong titled “Carbon Thumbprint”
· Bronze – Creative Use of Data – Data Integration for Belong titled “Carbon Thumbprint”
· Bronze – Integration – Creative Use of Data for Belong titled “Carbon Thumbprint”
Eardrum, Sydney
· Bronze – Radio & Audio – Zeitgeist for Eardrum titled “EarFest”
· Bronze – Radio & Audio – Direction for NRMA Home Insurance titled “Flood”
Fin Design + Effects, Sydney
· Bronze – Production & Post-Production – Visual Effects for Hyundai titled “Hyundai, Tomorrow’s Car”
FINCH
· Bronze – Production & Post-Production – Cinematography for NRMA titled “Sleeper”
· Finalist – Health & Wellness – Craft – Animation for Save our Sons titled “Heartbeat”
Just Global, Sydney
· Silver – Podcast – Branded Podcast for Proofpoint titled “Hackable Me”
M&C Saatchi, Sydney
· Silver – Radio & Audio – Foods for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Silver – Radio & Audio – Humor for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Silver – Radio & Audio – Original Music for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Bronze – Radio & Audio – Script Writing for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Bronze – Radio & Audio – Campaign for Steggles Turkey – Ugly, but good for you titled “Pop Power Pump”, “German Jog Techno”, “Hip Hop Spin Class”, “Rock Workout”
Ogilvy Australia, Melbourne
· Silver – Creative Use of Data – Data-Led Targeting for AAMI titled “Warning Spots”
· Silver – Creative Use of Data – Real-Time Data for AAMI titled “Warning Spots”
· Silver – Radio & Audio – Corporate Image/Social Awareness for AAMI titled “Warning Spots”
· Silver – Radio & Audio – Creative Use of Data for AAMI titled “Warning Spots”
· Finalist – Evolution – Media Innovation for AAMI titled “Warning Spots”
Ogilvy Australia, Sydney
· Bronze – Digital – Creativity in Commerce for KFC Australia titled “Secret Menu”
· Bronze – Digital – Retail for KFC Australia titled “Secret Menu”
· Bronze – Integration – Use of Social Media for KFC Australia titled “Michelin Impossible”
· Bronze – Non-Traditional – Guerrilla Marketing for KFC Australia titled “Michelin Impossible”
· Bronze – Non-Traditional – Creativity in Commerce for KFC Australia titled “Secret Menu”
· Bronze – Non-Traditional – Beverages – Alcoholic for Merivale titled “Super Schooner”
· Finalist – Design – Product Design for Merivale titled “Super Schooner”
· Finalist – Digital – Use of Social Media for KFC Australia titled “Secret Menu”
Revolver, Sydney
· Gold – Production & Post-Production – Production Design for Brawl Stars titled “Starr Park”
· Silver – Production & Post-Production – Direction for Brawl Stars titled “Starr Park”
· Silver – Production & Post-Production – Direction for Plenty titled “X-Mess”
· Silver – Production & Post-Production – Performance/Casting for Plenty titled “X-Mess”
· Bronze – Production & Post-Production – Direction for Amazon titled “Before Alexa”
Saatchi & Saatchi Australia, Melbourne
· Gold – Ambient & Activation – Public Service/NGO/Charities for The Royal Australian Mint titled “Donation Dollar”
· Gold – Evolution – Brand Action for The Royal Australian Mint titled “Donation Dollar”
· Gold – Non-Traditional – Corporate Image/Social Awareness for The Royal Australian Mint titled “Donation Dollar”
· Gold – Non-Traditional – Public Service/NGO/Charities for The Royal Australian Mint titled “Donation Dollar”
· Gold – Transformative Business Impact – Product Design for The Royal Australian Mint titled “Donation Dollar”
· Gold – Transformative Business Impact – Government and Community Design for The Royal Australian Mint titled “Donation Dollar”
· Silver – Ambient & Activation – Direct Marketing – Consumer for The Royal Australian Mint titled “Donation Dollar”
· Silver – Design – Direct Marketing – Consumer for The Royal Australian Mint titled “Donation Dollar”
· Silver – Integration – Corporate Image/Social Awareness for The Royal Australian Mint titled “Donation Dollar”
· Silver – Integration – Direct Marketing for The Royal Australian Mint titled “Donation Dollar”
· Silver – Integration – Public Service/NGO/Charities for The Royal Australian Mint titled “Donation Dollar”
· Silver – Non-Traditional – Direct Marketing for The Royal Australian Mint titled “Donation Dollar”
· Silver – Non-Traditional – Guerrilla Marketing for The Royal Australian Mint titled “Donation Dollar”
· Bronze – Evolution – Media Innovation for The Royal Australian Mint titled “Donation Dollar”
· Bronze – Transformative Business Impact – Purpose for The Royal Australian Mint titled “Donation Dollar”
· Bronze – Transformative Business Impact – Sustainable Government and Community for The Royal Australian Mint titled “Donation Dollar”
· Finalist – Design – Innovative Use of Design for The Royal Australian Mint titled “Donation Dollar”
· Finalist – Design – Product Design for The Royal Australian Mint titled “Donation Dollar”
· Finalist – Evolution – Product Innovation for The Royal Australian Mint titled “Donation Dollar”
Saatchi & Saatchi Australia, Sydney
· Bronze – TV/Cinema – Automotive for Toyota titled “Breaking Point”
· Finalist – Online Film – Automotive for Toyota titled “Breaking Point”
Sonar Music, Sydney
· Bronze – Radio & Audio – Campaign for NRMA Home Insurance titled “Earthquake”, “Fire”, “Flood”
· Finalist – Music & Sound – Music Adaptation – Song for Hyundai titled “Santa Fe”
Special Group Australia, Australia
· Bronze – Branded Entertainment – Best Use of Real Time Advertising for Uber Eats titled “Uber Eats No Repeats”
Squeak E. Clean Studios, Sydney
· Silver – Music & Sound – Sound Design for Aware Super titled “Aware Super Brand TVC”
TBWA\Sydney, Sydney
· Silver – Digital – Travel for Tourism New Zealand titled “Play NZ”
· Silver – Online Film – Travel for Tourism New Zealand titled “Play NZ”
· Finalist – Branded Entertainment – Experiential/Live Events for Tourism New Zealand titled “Play NZ”
The Editors, Sydney
· Bronze – Production & Post-Production – Editing for NZTA titled “Doors”
The Glue Society, Sydney
· Bronze – Design – Experiential Design for Emerson’s titled “Tiny Pub”
Thinkerbell Australia
· Bronze – Digital – Branded Content for NRMA Insurance titled “Climate Warriors”
· Bronze – Digital – Gaming for NRMA Insurance titled “Climate Warriors”
· Bronze – Evolution – Brand Action for B Honey titled “The Purple Hive Project”
· Bronze – Evolution – Creative Technology for B Honey titled “The Purple Hive Project”
· Bronze – Health & Wellness – Animal Health for B Honey titled “The Purple Hive Project”
· Bronze – Health & Wellness – Innovation for B Honey titled “The Purple Hive Project”
· Finalist – Creative Use of Data – Data-Led Creativity for B Honey titled “The Purple Hive Project”
· Finalist – Online Film – Corporate Image/Social Awareness for NRMA Insurance x Lifeline titled “Invisible Fires”
VMLY&R Melbourne, Melbourne
· Silver – Radio & Audio – Campaign for Royal Australian Navy titled “”Float Like A Dodo”, “500 Feet”, “Rain Jacket””
· Bronze – Branded Entertainment – Experiential/Live Events for Monash University titled “A Future Without Change”
· Finalist – Ambient & Activation – Education for Monash University titled “A Future Without Change”
The following Companies have attained Finalist status:
Akcelo, Sydney
· Finalist – Radio & Audio – Innovative Use of Radio & Audio for The LEGO Group titled “Playwaves”
BRING, Sydney
· Finalist – Music Video – Production Design for BENEE titled “KOOL”
Eight, Sydney
· Finalist – Production & Post-Production – New Director for Bumble titled “Girls Will Be Girls”
NOVA Entertainment’s CREATE, Perth
· Finalist – Radio & Audio – Conceived & Produced by Station for Accident Claims Lawyers titled “Bingle Jingle”
Rumble Studios, Sydney
· Finalist – Music & Sound – Sound Design for NRMA titled “Sloways”
The Royals, Melbourne
· Finalist – Radio & Audio – Public Service/NGO/Charities for Beyond Blue Online Services titled “Always Available”
NEW ZEALAND’s three Statue wins go to Assembly and Saatchi & Saatchi:
Assembly, Auckland
· Silver – Music Video – Animation for George Harrison titled “Isn’t It a Pity”
Saatchi & Saatchi New Zealand, Auckland
· Silver – Online Film – Public Service/NGO/Charities Campaign for Global Women titled A Career-Limiting Film – “Cookie”, “Tie”, “Window”
· Silver – TV/Cinema – Public Service/NGO/Charities Campaign for Global Women titled A Career-Limiting Film – “Cookie”, “Tie”, “Window”
This year LIA has created digital statues personalised for each award. Download digital assets here. https://liaawardswinners.com/
View all the winners and finalists with media and full creative credits here.
