Lidl has given the UK a classic heart-warming [read: tear-indusing] story by The&Partnership about an adorable raccoon who braves all sorts of human perils to give a small boy the plush toy monkey his mum bought at Lidl that was lost in transit.
Lidl will be selling both raccoon and monkey toys in-store with the proceeds going to Neighbourly. It is also bringing back its Toy Bank initiative, that gave more than 80,000 gifts last year to children who might not have otherwise received anything on Christmas Day. Until December 16, customers can drop off new and unopened toys and games, to be gifted to children that need support in their local area.
Lidl GB chief commercial officer Peter de Roos, stated “At Christmas, there’s nothing more magical than seeing the joy a gift can bring to a child, and we want to help make sure this joy reaches all families. “Our hope is that by bringing back the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”