Liquid Death’s walks on the wild side now include an unlikely collab with a soap brand. Both are cult brands, but while Dr. Squatch has been all about its sweetly natural and organic products to date, Liquid Death has been the master provocateur.

The fusion of these two has created, Dirt Murderer, the limited edition “soap for psychos” infused with Liquid Death water, and a pseudo ‘90s sitcom, with both a sexy edge (you noticed all the bare torso close-ups, yes?) and a murderous personality.

The commercial’s hunky protagonist is an axe murderer. The packaging features the head of Liquid Death’s Murder Man.

The promise is that Dirt Murderer, “washes away the days’ dirt, sweat and blood and leaves you smelling fresher than the mountain stream where you play splashy time with your severed head collection”.

Yes, the campaign does underline Liquid Death’s “better’ qualities. These include 100% stone-cold mountain water and infinitely recyclable cans (no plastic).

Credits:

Client & Creative: Liquid Death 

Co-Founder & CEO: Mike Cessario
SVP of Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP of Design: Frank Dresmé
VP of Merch and Apparel: Misha Brunelli
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Senior Nihilist: Brendan Kelly
Senior Graphic Designer: Kellen Breen
Designer: Michael Vickers
Senior Brand Manager: Tia Sherwood
Brand Manager: Jeanne Irwin
Director of Merch Wholesale: Christopher Cargnoni

Production Company: Death Machine
Director: 2 Dead Crew
Executive Producer: Johnny Eastlund
Senior Producer: Cookie Walukas
Production Coordinator: Rylee Brown
Line Producer: Fia Oruene
Director of Photography: Kelsey Talton
Gaffer: Eddy Scully
Key Grip: Aaron Burton
Production Designer: Sam Levi
Prop Master: Roger Deering
Colourist: Bryan Smaller @ Company 3
Casting: Tim Harrington
Editor: Tyler Beasley