Liquid Death’s playground of provocative advertising ideas has a new toy, this time with equally left-of-centre advertiser, Garage Beer. The partners have played into the hot topic of AI data centres – where to put them, how much energy they use, and their huge thirst for water to keep them cool. Liquid Death and Garage Beer have teamed up to ask the US to donate their pee to help cool them.
Garage Beer co-owner (and attention magnet), Jason Kelce and Liquid Death mascot, Murder Man, star in the campaign video, developed by Liquid Death’s in-house Death Machine creative team. The video introduces a new product, the Data Center Coolant Collector, available on Liquid Death’s website, so people can send their pee to an AI data centre of their choice. Obviously, people need to drink more Liquid Death and/or Garage Beer to maximise their help.
The campaign is running on Liquid Death’s social channels and on connected TV.
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