Singing toilets of all shapes, sizes and social groups encourage views to “take a look at your pee”. Why? Because dark yellow pee is a sign of dehydration and Liquid I.V. solves that problem. The 30-second Super Bowl ad broke through the action of the game and a plethora of ads with big ambitions with bathroom humour in cinematic style, and a little help from Phil Collins’ 1984 hit, Against All Odds (Take a Look at Me Now).

“There’s a long tradition of bathroom humour in advertising, which tells us two things. One, it works. And two, we’re all still five years old,” stated Scott Horlbeck, associate creative director at Anomaly LA. “Besides, who knows more about our hydration than our toilets?”

Credits
Brand: Liquid I.V.
Chief Marketing Officer: Stacey Andrade
Senior Brand Director: Brittany Shaw
Brand Director: Tayce Taylor
Creative Director: Stevy Wang
Senior Director, Head of Communications: Greg Casto

Agency: Anomaly LA
Chief Executive Officer: Khara Wagner
Chief Creative Officer: Josh Fell
Chief Strategy Officer: Amanda Feve
Group Creative Director: Zach Myrow
Creative Directors: Drew Burton & Lucy Logan
Associate Creative Director, Copywriter: Scott Horlbeck
Associate Creative Director, Art Director: Joaquin Sabarots
Head of Project Management & Creative Ops: Chris Greve
Head of Production: Erika Madison
Senior Producer: Isabella Lebovitz
Comms Strategy Director: Breanna Jones
Brand Strategy Director: Hannah Barr
Comms Strategist: Parker Smith
Group Business Director: Max Taylor
Account Supervisor: Marissa Vensel
Account Executive: Robert Granatelli
Head of Business Affairs: Dani Vargas
Sr Business Affairs Managers: Maggie Harasyn & Daniel Gerena  

Production Company: Epoch
Director: Martin de Thurah
DoP: Kasper Tuxen
Production Designer: Henry Boráros
Line Producer: Michaela Johnson
Executive Producer: Melissa Culligan
Local Production Company: UNIT SOFA

Editing: Rock Paper Scissors & MakeMake
Editor: Peter Brandt
Assistant Editor: Laurence Thrush
Producer: Kevin Gottlieb
EP: Meagan Carroll

Grade: Rare Medium
Colourist: Fergus McCall @ Rare Medium
Producer: Lucy Gatanis
EP & Partner: Heath Raymond 

VFX: Blacksmith
VFX Supervisor and Lead Compositor: Ben Kwok
CG Leads: Tuna Unalan & Pablo Estrella-You
Flame Artist: Yebin Ahn
Producer: Lily Sarokin

Music & Sound: Walker
Mix Engineer & Sound Designer: Ignacio Zas
Composer: Mark Tewarson
Senior Producer: Danielle Soury
Managing Director: Sara Matarazzo
Senior Executive Producer: Stephanie Pigott
Senior Producer: Danielle Soury