Who’s going to do the dishes? Detergent brand, CIF, thinks it’s everyone’s responsibility but knows that family members tend to “wash their hands” of the chore. So LOLA MullenLowe has made the metaphor real in its humorous end-of-year message for CIF.

Credits

Client: CIF (UNILEVER)
Global Brand Director: Berto Kotze
Home & Hygiene Marketing Manager: Nicolas Zumino
CIF Brand Marketing Manager: Julieta Rabinovich
CIF Marketing Assistant: Juana Tome
CIF Marketing Execution assistant: Lucila Balayn

LOLA MullenLowe
Executive Creative Director: Tomas Ostiglia
Creative Directors: Kevin Cabuli, Jorge Zacher
Art Director: Pedro Mezzini
Copywriter: Augusto Callegari
Managing Director: Tom Elliston
Acount Director: Bárbara de la Plaza
Head of Production: Felipe Calviño
Producer: Marina Saro, Jorge Saade
Head of Planning: Camilla Facín
Agency PR: Enrique Caballero

Production Company: Argentinacine
Directors: Holzman & Cabuli
Executive Producer: Nano Tidone
Producer: Eva Manzi
DOP: Alvar Riu
Production Designer: Sebastián Serra
Production Manager: Christian Izzi 
Wardrobe Stylist: Lali Grosso
Post Coordinators: Miranda Schwartz & Aldo Ferrari
Editor: Joaquin Pellarolo
Music: Fer Martino