De’Longhi’s new commercial is not a typical Taika Waititi directed production. There’s no eye-catching drama. No fantasy. No wacky humour. If you’re expecting this, sorry. Like the commercial’s predecessor, it relies on the magnetism of Brad Pitt. But there’s not the seduction of watching him riding his motorcycle. Instead, Pitt brings the owners’ manual to life. (Again, sorry.)
The Perfetto Instructions for Use, LOLA MullenLowe’s first campaign for De’Longhi, is exactly what the title says – a how to manual brought to life. The film reimagines the (note, easy) instructions for using a De’Longhi coffee machine with a subtle sense of humour. It moves far away from the sector’s product-centric messaging. It’s not just perfect. It’s perfetto captures not just the mechanics of making coffee, but the mindful moments that elevate it into something more meaningful, something quietly perfect. (A bit like Brad Pitt?)
Italian actor, Riccardo Scamarcio lends his voice to the film, bringing authentic Italian charm and credibility as the narrator. Chosen for his ability to reflect the brand’s Italian heritage, Scamarcio acts as an expert voice, someone who truly understands how to enjoy coffee the Italian way.
“At De’Longhi, we always aim to add ‘a little more’ to everything we do—a little more passion, energy, and craft. It is this spirit that makes things truly perfetto,” stated Aparna Sundaresh, global chief marketing officer at the De’Longhi Group. “LOLA MullenLowe captured that spirit, taking our business challenge and giving us perfetto in return. They have delivered not just a campaign, but a fresh tone and a long-lasting brand idea that will elevate De’Longhi in new and meaningful ways. The Brad Pitt and Taika Waititi collaboration created a unique best blend of craft, humour and coffee. We are proud of what we have created together, and excited for what our perfetto partnership will bring next.”
“This storytelling is built on restraint, craft, and intent,” said Tomás Ostiglia, executive creative director at LOLA MullenLowe. “With this new chapter for De’Longhi, we saw a clear opportunity to elevate the brand’s communication—turning precision into emotion, and product into culture. We wanted to show that something perfect needs something perfetto—a distinct tone, a human touch, and a creative risk. Bringing in Taika and allowing Brad to explore humor in a way rarely seen in high-end brands gave us the chance to create something elegant, cinematic, and memorable.”
LOLA MullenLowe was appointed De’Longhi’s global creative agency of record in November 2024, following a competitive pitch process. The Perfetto Instruction for Use work from the new partnership, built from a renewed vision of artistry, experience, and cultural storytelling.
The campaign will run across broadcast, digital, and social media platforms globally, with high-impact placements in key markets including the US, UK, France, Germany, Italy, Australia, Asia, and Canada.
Credits:
Client: De’Longhi
Chief Marketing Officer: Aparna Sundaresh
Group General Manager eCommerce & Direct-to-Consumer: Marco Cavallaro
Head of Brand Experience: Valentina Bonutto
Global Brand Specialist: Giulia Ortolan
Global Head of Paid Media: Alessandro Cuomo
Global Social Media Manager: Martina Gris
Creative Agency: LOLA MullenLowe
Executive Creative Director: Tomás Ostiglia
Creative Directors: German Rivera Hudders, Saray Gonzalez
Creative Supervisor: Pablo Luna
Senior Copywriter: Kenny Quiroz
Head of Art: Juan Sebastián Moreno
Art Director & Copywriter: Natalia Cabrera, Natalia Chona
Managing Director: Tom Elliston
Account Supervisor: Nadia Salahie
Head of production: Felipe Calviño
Producer: Abril Ostiglia
Production Company: Hungryman Productions
Director: Taika Waititi
Executive producer: Kim Dellara
Producer: Hannah Stone
Production Manager: Marian Mikhail
Director of Photography: Mike Berlucchi
Production Designer: Ra Vincent
1st Assistant Director: Bruno du Bois
Service Company: FINCH
Managing Director: Corey Esse
Executive Producer: Bex Kelly
Producers: Helen Naulls & Nikki Walker
Editor: Manu Dondas
Post-Production Supervision: Julián L. Coppola
Online VFX: Comppo
Colour: Comppo & Pentimento Color Grading
Music Company: Massive Music
Creative Development Manager: Olivia López Gallay
Photographer: Robbie Fimmano
Post Production: Maria Fimmano
